This week we learned about communicating through the art of storytelling. Social media has given us the biggest stage for which to tell our stories. It has lead to many successful careers for people who know how to do it right. They found their authentic voice, chose their subject carefully and made sure to use proper communication techniques (for example: Spelling and grammar in a blog).
I have always loved to spin yarn to any captive audience. My mission is to make people laugh, and I do that through being as animated and expressive as possible. I think all humans have that desire to truly connect and share with each other in that way and that is what lead to the rise of the social network. Anyone can tell their stories in any format they choose. This leads to a lot of crummy content, or a lot of really great content, but either way it is an overwhelming amount of content that one could sift through for all eternity.
Storytelling is important. It is something we have been doing since the dawn of time. It keeps us social, it keeps us grounded and it helps us relate to the other people in our lives. Spending time with a friend often involves rounds of storytelling, back and forth. I go out for coffee with a friend of mine regularly, last time I was telling her about a racoon issue I experienced, she responded with a squirrel issue she experienced, I retorted with a squirrel experience I had as a kid, she came back with a story about growing up in a city apartment so she couldn’t relate to a childhood where a squirrel lived under her bed and chewed up her action figures. We moved on to discuss our childhood differences. Our entire basis for communication is storytelling.
In a digital space, that back and forth still exists. When someone makes a post on instagram or a blog post, or a tweet, a simple invitation for someone to weigh in with their own experience ignites the same interaction. A picture of a meal with the caption ‘what are you eating?’ Tells a story about what the person is eating and invites a response story from someone else. This engagement often drives the success of a person’s online presence, and if they are so inclined, could lead to a career- all from doing what comes natural to us!
Long story short, I learned that storytelling can be the key to successful career online. Storytelling should be authentic, not forced, and it should always feel like you are starting a conversation with whoever you are telling the story to. Much like telling spooky stories around a campfire, we take our turns and weigh in when we can relate.
I feel as though I already know what my appropriate storytelling vehicle is, but sometimes I wonder if I’m missing an opportunity. Making comics is my jam, but given my love for verbally entertaining my friends with stories that will make them laugh, I wonder if I might be more successful in a video sharing experience? Would I still be authentic? This is a question I hope to uncover through this course.