Unexpected Applications Of Online Marketing And Social Media

During these past two months enrolled in an online social media class that has expanding my knowledge of the digital world, I’ve been amazed at the variety of applications that are popular, especially with the youth while I’m still preoccupied with Facebook. What’s more is the way these new platforms have become key in propelling careers, especially that of musicians.

1. TikTok

Described as a video-sharing social networking service, TikTok usually boasts people lip-synching over cover songs, while also improvising some sort of choreographed dance number. While it seems that the majority of users are simply following a trend, especially amongst the youth, the application has actually launched music careers. For instance, Lil Nas X was practically unknown to the world until his song, “Old Town Road” was uploaded onto TikTok and it blew up.

According to the rap star, “I should maybe be paying TikTok, they really boosted the song. It was getting to the point that it was almost stagnant. When TikTok hit it, almost every day since that, the streams have been up. I credit them a lot” (Alexander, 2019). Short snippets of the song were used and it spread like wildfire from one user to another. While I still believe these types of applications generally garner mediocrity, it’s an excellent way to market oneself in today’s digital age.

2. Hootsuite

I’m still amazed at the power behind social media management platforms like Hootsuite. I use to send posts from different applications individually and it took me forever. When I discovered Hootsuite, it cut my social media time by less than half and as a communications officer, that’s significant. More importantly though is how easily it allows me to gauge my audience by reading monthly reports about user engagement, popular posts and optimal times of the day to tweet or post on Facebook and Instagram.

Obviously, one will have to negotiate as to which application is beneficial to their personal or professional need. There will always be emerging tools that will be attractive to millennials. Although I believe many of these applications are simply time-consumers, they do fill the demand of people’s reliance on social media. Do you think social networking apps will continue to rise in popularity?

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