With the fast-paced nature of the online world, social media trend listening and monitoring tools can be a great help to stay on top of the ever-changing digital landscape. One of my preferred tools for this is Google Alerts. Why? It’s quick, it’s simple, and it’s free. Using Google Alerts, I can set up keywords and have Google email me a round-up every morning, so I can wake up to a summary in my inbox. This makes the process very low effort on my part and gathers related online chatter to deliver right to my digital doorstep.
Another great option is TweetDeck. This tool allows you to track mentions, keywords, and hashtags all from one dashboard setup. It collects the information you need and houses it all in one place for you to scroll through and review.
One way I get my news is by scrolling through twitter. This is a good way to digest news for me since I can customize what I see by selecting the accounts I follow. I can also click on hashtags used to find other relevant posts if I want to learn more. Being that twitter only allows 280 characters per tweet, I’m also able to get a quick summary of the news story and decide if I want to click any accompanying link to read more about a story. Twitter is also fast paced and dynamic, and a great source to stay up to date with breaking news stories.
My other source for news is YouTube videos. I like this medium when I’m trying to multitask, and I can listen to the news while doing something other than looking at my phone. This can also be accomplished through podcasts, but I prefer YouTube videos as if a story is interesting and there are visual aids provided on screen in the video, I like to be able to go back and look at them. YouTube is also a good source for me because I am easily bored and TV news stations draw out stories and talk about them for longer than need be. With YouTube, I can increase the playback speed of the video and remained entertained and attentive in order to properly digest the news.