COM0015-Blog #1: Are you Monitoring Your Content Once Posted?

Image retrieved from https://pxhere.com/en/photo/1441879

Of course, being a freelance translator means that you make money only if you get requisitions or contracts for translation services coming from individuals or organizations.  That also means that it is imperative to find listening and monitoring tools that will assist you in getting those requests at the lowest price possible.  After spending so much time writing, researching, blogging, creating a website and being active on social media, it is important to listen and measure the impact of these actions on your audience.  For a freelancer, the lowest price possible on the market for such tools is, of course, not to have to spend a penny.  This is the most difficult thing to do since there are some very good listening and monitoring tools on the market, but some of them are expensive enough that only large organizations and companies can afford to use them. 

As per social monitoring, Google Alerts is a simple and very economical way to get email notifications regarding the most searched keywords on the web.  Most of all, Google Alerts is a free feature and is available to anyone with a Google account who wants to monitor the internet for mentions of any topic.  Notifications are sent to the account owner by email or RSS alerts.  It is possible to search for anything; if it can be performed through Google searches, it can be created as Google Alerts.

It is possible to set up Google Alerts for just a word or a whole phrase.  It allows you to listen to what people are saying about you, your brand, your products or services.  It allows you to know who likes your content, who follows you, who refers you and who is not.  It is possible to reply to a mention immediately and provide opportunities to change, adapt or create new content if needed.  It increases rapidly the level of engagement and provides opportunities to connect and exchange with your audience.   

A feature that Google Alerts offers which is very useful is that alerts can be received on all genres of devices.  It is possible to receive alerts even on smartphones which allows one to receive any Google Alerts whenever you want and wherever you are.  The Google Alerts are received as soon as Google recognizes the mentions, or you can schedule to receive them all at once, daily or weekly.  Social Searcher is another monitoring tool that I use because it is free and easy to use.  It is a search engine that allows you to monitor all public social mentions in social networks and on the web. It can, in real time, measure and track what is being said on social media platforms about your company, brand, product, or service.  The results are compiled and easy to read in one user-friendly dashboard.  The search engine looks for user-generated content including everything from news, videos and images that are related to searches on eleven social media platforms as shown in the picture below (Figure 1).

Of course, being a freelance translator means that you make money only if you get requisitions or contracts for translation services coming from individuals or organizations.  That also means that it is imperative to find listening and monitoring tools that will assist you in getting those requests at the lowest price possible.  After spending so much time writing, researching, blogging, creating a website and being active on social media, it is important to listen and measure the impact of these actions on your audience.  For a freelancer, the lowest price possible on the market for such tools is, of course, not to have to spend a penny.  This is the most difficult thing to do since there are some very good listening and monitoring tools on the market, but some of them are expensive enough that only large organizations and companies can afford to use them. 

As per social monitoring, Google Alerts is a simple and very economical way to get email notifications regarding the most searched keywords on the web.  Most of all, Google Alerts is a free feature and is available to anyone with a Google account who wants to monitor the internet for mentions of any topic.  Notifications are sent to the account owner by email or RSS alerts.  It is possible to search for anything; if it can be performed through Google searches, it can be created as Google Alerts.

It is possible to set up Google Alerts for just a word or a whole phrase.  It allows you to listen to what people are saying about you, your brand, your products or services.  It allows you to know who likes your content, who follows you, who refers you and who is not.  It is possible to reply to a mention immediately and provide opportunities to change, adapt or create new content if needed.  It increases rapidly the level of engagement and provides opportunities to connect and exchange with your audience.   

A feature that Google Alerts offers which is very useful is that alerts can be received on all genres of devices.  It is possible to receive alerts even on smartphones which allows one to receive any Google Alerts whenever you want and wherever you are.  The Google Alerts are received as soon as Google recognizes the mentions, or you can schedule to receive them all at once, daily or weekly.  Social Searcher is another monitoring tool that I use because it is free and easy to use.  It is a search engine that allows you to monitor all public social mentions in social networks and on the web. It can, in real time, measure and track what is being said on social media platforms about your company, brand, product, or service.  The results are compiled and easy to read in one user-friendly dashboard.  The search engine looks for user-generated content including everything from news, videos and images that are related to searches on eleven social media platforms as shown in the picture below (Figure 1).

Figure 1– Image retrieved from https://www.social-searcher.com/social-buzz/

Of course, concerning social media updates, when it is time to know what is going on in my professional field, LinkedIn is my go-to application.  It provides me with all the latest news in the corporate world as well as keeping me inform specifically about the professional groups and associations that I am a part of.  It also gives me the opportunity to connect with potential clients and employers.

In a more general note, when it is time to have a quick peek at what is going on in the world, I go to Twitter and read headlines from my favorite newspapers, magazines and news channels.  Twitter also offers a feature called Twitter Advanced Search which is the best way to find tweets that belong to a targeted sector. It is possible to look for keywords, search by location, by date, and other options to filter future searches. 

And when I feel that I need a distraction from my work and all that social media monitoring, I grab a book, you know, that thing made of a cover and a back with, a middle filled with a lot of pages with writing on them that you flip once you have read one page.  Yes, a good old book!   

References

Knapp, Jessica.  (October 21, 2009).  How to set up a Google Alert (and why it’s a good idea).  Retrieved from https://www.bloggingbasics101.com/how-to-set-up-a-google-alert-and-why-its-a-good-idea/

Lasica, JD.  (January 11, 2011).  20 free, awesome social media monitoring tools.  Retrieved from https://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/

Social Searcher Website.  (March 05, 2020).  Social mentions search and media monitoring.  Retrieved from  https://www.social-searcher.com/social-buzz/

2 thoughts on “COM0015-Blog #1: Are you Monitoring Your Content Once Posted?

  1. Great post! I think it’s great that Google Alerts notifies whenever there’s interactions on your social media platforms, that is a good indicator that followers are engaging with your content. I also enjoy the fact that you can turn on the alerts for daily, weekly, etc. because alerts can get annoying when you’re receiving them all at once.

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