Social Media Is a Platform
Social media refers to the content production and exchange platform based on user relationships on the Internet. It is a tool and platform for people to share opinions, insights, experiences and opinions with each other. At this stage, it mainly includes social networking sites, Weibo, WeChat, blogs, forums , Podcasts, and more. Social media is flourishing on the fertile soil of the Internet, and dazzling energy has erupted. The information it has spread has become an important content for people to browse the Internet. Attract traditional media to follow up.
The Development of Social Media
Socialized Internet life has matured and developed in a small number of Internet Geeks, especially the “Pushers” who soak in Twitter every day, tirelessly pushing all kinds of new and interesting ideas, websites, news, music, videos Links, these “Twitter” messages were filtered and forwarded (RT, ReTweet) by level one, and quickly spread throughout the world. One of the best cases is the stranger chat website that was launched on March 25, 2009. Under the Tweet of the old Twitter user Veronica, if he got on the rocket, he reached 150,000 daily independent IP addresses in 20 days. Social media was a major trend of the Internet in 2008. Social media is a hot topic for consumers, businesses and sellers. Today, there are not only many authorities in the social media space, but also many startups, specialized books, and social media companies. In many businesses, it is common to hire social media strategists and community administrators, and develop appropriate outreach programs to leverage social media.
There is also a lot of interference in front of users, vendors and businesses. Whenever a new application appears, another application appears to help people manage it. Although the “eyeball economy” has always been coveted, both publishers and funders have realized that precision investment has higher returns than vigorous promotion.
Meaning and link are two key factors for the survival of all social media. As people increase the difficulty of organizing information and finding networks related to themselves, these two elements are gradually diminished. In fact, social media is breaking through its ceiling because it can no longer meet the needs of users. Based on these factors, we believe that social media is changing.
Benefits of Social Media
Social media drives corporate information transparency
Social media is more capable of fostering the spirit of corporate collaboration than any previous technological innovation, so that all companies and organizations can be placed under public supervision. The more motivated a company is on social media, the more transparent it is. For example, HP’s employee blogging program gives outsiders better insight into HP’s internal conditions. Companies like Wal-Mart even invite customers to blog.
Prior to integrating into social media, it was difficult for large businesses to interact with users and get feedback. After integrating into social media, users can directly reach the top of the enterprise. In addition, all companies have to be more cautious when facing environmental issues, product standards, and consumer and employee rights.
Social media improves product quality
Social media makes it possible for all consumers to comment and criticize products, so manufacturers’ products must have excellent quality. Manufacturers whose product quality is not sufficient will be exposed and eventually fail. This is why good products tend to invest less in traditional marketing. The existence of social media enables great products to be sought after by their users and fans.
Social media can provide excellent customer service channels
See how Virgin America uses Twitter. If you have a problem with your flight, just ask Virgin’s customer service staff on Twitter. This service is very forward-looking.
Social media can create products that consumers really need
Starbucks, Dell, and Procter & Gamble have all adopted this model, listening to users’ opinions and feedback, and thereby creating better products. The more aggressive large companies are, the more they can promote this model.
Consumers can control social relationships
You can choose to focus on Intel or Ford employees, and whether you need to join their community is up to you. This is in sharp contrast to traditional media, where you have absolutely no control over your relationship with a large company.
Free access to large businesses
Companies often build platforms, websites, and services to make money and build businesses, but most of them are free to users. In many cases, these services rely on advertising and sponsorship fees to generate revenue.
Large businesses can provide interesting information on social media
If some brands want to publish videos through social platforms and do it right, then consumers can get information from it. Such as Coca-Cola ’s company history on its blog and Nike ’s football video on YouTube.
A detailed introduction to social mediahttps://wordpress.com/block-editor/post/algonquincollegesocialmedia.wordpress.com/87389
The benefits of social media to the companyhttps://wordpress.com/block-editor/post/algonquincollegesocialmedia.wordpress.com/87389