Personal branding is important in order to convey who you are and what you stand for. This gives people the opportunity to understand what makes you you, and what makes you stand out from the rest. This is especially important and beneficial in an online community, where content is already plentiful and the market is saturated.
Personally, I’m a creative twenty-something who is starting her career and ready to take on the marketing world. Marketing has always been a passion of mine. This started when I created jingle for a local business when I was 11, and continued as I created marketing collateral for a teacher in high school. Currently, I work in digital marketing for a computer software company. My experience spans across social media marketing, traditional marketing mediums, and more, but for right now my focus is on e-mail marketing. I have a Social Marketing certification from Hootsuite Academy, and next up I’ll be working on related certifications from HubSpot Academy and Google.
I like to be creative in all that I do. I spend much of my time doing photography, editing, or finding new ideas to incorporate into my marketing campaigns. I like to stay up to date with marketing news, industry podcasts, and strengthening my coding skills. Whatever I work on, I give my full effort. I’m constantly searching for new ways to improve my skills and bring new ideas to the table with a fresh perspective. No matter what project I’m working on, I enjoy drawing on my creativity and my skills to do my best and continue to be a constant learner.