COMM0014 Blog Post#4

B2C case study

In September 2014, Alibaba became the world’s largest IPO headline. Today, the company’s market value has ranked among the top ten worldwide, its global sales have surpassed Wal-Mart, and it has expanded to all major markets worldwide. Founder Jack Ma has become a household name. Alibaba today is more than just an online trading company. You’ll get all the features related to retail and coordinate them online into a vast, data-driven network of sellers, marketers, service providers, logistics companies and manufacturers, and that’s what you get. In other words, with the help of the health of financial services, Alibaba can do what Amazon, eBay, PayPal, Google, FedEx, wholesalers and many manufacturers do in the United States. The company encourages users to join special interest groups based on their buying patterns analyzed by millions of data points. In these groups, users can participate in discussions. Users can share product information and recommendations. They can also engage in live streaming or test and share skills with each other. Experts believe that these features are fascinating for young consumers who want to create a social experience in shopping and attract more visitors and spend more time on the app every day. According to Alibaba, users launch Taobao applications on average seven times a day. This is a massive number for any App. The company has been able to provide Chinese shoppers with their preferred offline social buying experience on the online market, which has kept them engaged and returned them to Alibaba’s e-commerce application multiple times a day.

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