Boil It Down

I love to turn juicy sun ripened fruit into preserves.

Life in a northern climate means there is a short focused window for harvesting berries and turning their sunny sweetness into jars of summer for a grey winter day.

Did you thoughts drift to a warm summer day where you were picking fruit? Or to a time when you helped make a batch of jam in your mom’s kitchen? I hope so .. this would be part of my learning from this week to create the connection with your audience partially by capturing their attention with a headline, an image and a narrative which is relatable.

The synthesis of material aka boiling it down is a key area to focus on to create social media consumable stories for our grazing audience. Reviewing the articles this week increased my self awareness of how consume material on the cooking blogs which I love to visit.

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Other material on improving your social media writing style:

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