Social media listening has become a key component of audience research in today’s society. It provides valuable insight into what your customers think about your brand and what they are saying about your competitors. There are many tools available to help accomplish the large task of monitoring social media, however my preference is Google Alerts and Hootsuite.
Why you ask? Well, currently I am not the best at utilizing all the functionalities social media listening and monitoring tools have to offer as I find many of them difficult to use. Therefore, I often turn to Google Alerts and Hootsuite due to their ease of usability. Both tools gather information in one spot that helps me stay organized and keeps me from missing key elements.
While I do not use these tools in my office job (there’s a specific team hired to do just that) I have used them to aid with some side personal projects. In these cases, I used social media listening tools to follow news on Twitter, Facebook and Instagram, the platforms where I was promoting my business and where my consumers were. I found that the tools helped me pinpoint where my audience was the most active and how to engage with them in a more meaningful way.
Have you used social media listening tools? If not, I highly recommend looking into them. You’d be surprised how much they help identify opportunities to engage in conversations about your brand.
If you have, what tools do you gravitate to?