Blog #3 – COM0014 Running into your Audience

I’ve recently taken up running and have decided this is the year to run a half marathon. But in order to get myself ready for it, I have been doing a lot of online research to make sure that I am training properly. The same methods of research can be applied to finding out who my target audience is for people interested in running.

Running is a very popular activity/sport that can encompass everyone from the casual runner to the full blow marathon junkie, and it doesn’t discriminate in age or sex. But in looking at running stats for half marathon races, women seem to be dominating the running world and its popularity seems to be global. The following article, The State of Running 2019 has a great explanation of the state of running as it breaks down the stats of men vs women, age, speed and geographic location. In looking at these figures it gives a great insight into how I could select my target audience and where I personally fit into these stats.

I’m one of the ones who fit in the age category of 49-55, first time entrant to a half marathon and more than likely one of the ones that will slide into the slow finish category. But that’s okay because there is a lot of training help out there to keep us encouraged. It seems like every running store will offer training tips on their websites or post blogs where you can ask an expert. There are also running forums where you can talk to other runners and post questions about anything from what types of shoes are the best to help with injuries.

Runner’s World is a magazine that has stepped outside of the published version to an online article that has different topics of interest to any runner and has even created specific Facebook groups you can join and post questions or offer helpful advice on it addition to their general Facebook page which is an amendment to their website and articles.

The Running Room also runs a successful campaign with their running clinics and online coaching programs. You register for the type of training that you want to accomplish whether it is a 5k, beginner or half-marathon. I have a co-worker who has registered twice for the half-marathon and 10km training clinics and has very positive comments about the programs and the camaraderie all the runners in the programs share.

So as I continue my training, I am thankful for the others who have come before me and are able to share their training advice and tips to help me make my way through successfully, upright and still breathing. Power to us older ladies who keep on moving!

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