I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time.
I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business.
Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic.
Let’s dive right in, shall we?
Starting the search for the ideal client
One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.
I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.
If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook.
If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users.
If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest.
If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.
Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point.
The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.
At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client. I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for.
That is all part of finding the ideal client and with it the right social media platform to market on.
But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.
Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?
I would love to know. Please write to me in the comment section.
Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.
Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness
Sources: Facebook and Twitter logo by https://logodix.com