The search for the ideal client

I never thought that I was good at writing blogs or content. So, when I found out that we had to write blogs for this course I was frightened and excited at the same time.
I plan to open my own Virtual Assistant business and of course, I will have to market myself and the business.
Even before I started this course, I was thinking about how I can find the right social media platform to market my business and the ideal client. It is just natural for me that this will be my first blog post. I did some research on this topic.
Let’s dive right in, shall we?

Starting the search for the ideal client

One of the first things you will read is that you will have to find your “ideal” client to find the right platform to market on. Since I’m still in the beginning stages of developing my business and right now I just know that I will offer social media managing, travel planning and probably project management. I kept my ideal client vague for now.

I found a great blog that helped me get started on my search for an ideal client and the platforms to market on, even though I have not a clear picture of my business yet.

Photo by: XPD – https://xsights.wordpress.com/2015/02/19/whats-the-point-social-media-demographics-infographic/

If you look at the info graphic that I found on the blog, you can see, that if your audience is over 30 and if they operate business to business, which mine will probably be. Then it is probably best to market on LinkedIn and Facebook.
If your audience is under 30 then probably Twitter and Facebook are the right platforms for you, depending on what kind of engagement you want from your users.
If you target all ages, then it depends if it is image-focused. If the answer is yes, you will have to publish your content on Instagram, unless you focus only on females. Then it is best to publish your content on Pinterest.
If your business isn’t image-focused however, then LinkedIn and Facebook are the right choices here.

Getting Focused

Of course, this is all very generalized and too broad. Perfect for me right now because I’m in the very early stages of my business. This is just a starting point.
The following short You Tube video explains more in-depth how you market to your ideal client and how you get there.

At some point, I will have to focus my look at the ideal client. Because what was mentioned above is just too broad. I will have to get inside the (buyers) mind of my client.  I must find out who will need my services, I will have to take a close look at my competitors, do my research and of course network, network and network and I will have to decide where my passion is. Who I WANT to work for.
That is all part of finding the ideal client and with it the right social media platform to market on.

But the info graphic I posted above helped me a great deal. I now know I must start to market on LinkedIn and Facebook since I will have a target audience that is 25 years and older. I will keep that in mind for now until I am in the final stages with my business and then take another look at who my ideal client is. Who knows maybe we will explore this even in another blog post, but no promises.

Do you know on which social media platforms your clients are on or have you done some research yet? And do you know who your ideal client is if you have a business and how did you get to that conclusion? Was it like it is mentioned in the articles I posted?

I would love to know. Please write to me in the comment section.



Do you know your ideal client and on which platforms you have to market on? Check out my blog where I give some tips and pointers.

Do you know your ideal client and on which platforms to market on? #marketing #idealclient #smallbusiness


Sources: Facebook and Twitter logo by https://logodix.com



9 thoughts on “The search for the ideal client

  1. That is a really nice subject for a blog. Finding the ideal client is like finding your target audience for your product which in this case it is your services. Actually I find this always interesting in the world of advertising because as an ad agency you sell your know how to position a brand/product but you might as well use the same service to position yourself and attract more clients. It is more like what comes around goes around kind of thing :). Finding the ideal client needs a lot of research, you are right, but making this client work with you it is a different story. For me it is a journey I believe you take before deciding and during this journey it depends on how much you are present to influence a buyer’s decision. Imagine you are buying your services from your company and see yourself looking for the best candidate for your product, then start your journey.
    To just simplify it more let me just give an example: imagine that you decided to buy some running shoes, so where you start looking first? The net. So your company should be there first. Then you decided to buy a certain brand, you get up take your car or public transportation to go buy it, your agency should have some presence there too in outdoors, posters, digital screens etc… this will influence your decision and maybe makes you change your mind about the brand. Just to make it short let us jump straight to the store, so you enter having the feeling that you made up your mind but no you did not because inside the store a different brand has a very interesting stand or shelf branding idea that drives you to change your mind. So basically you never take a final decision about buying something until you actually buy it.
    What I mean by all that is that you do your homework to segment your target audience then the real challenge begin to drives them to buy what you have to sell.
    Thank you Vgreh that was a nice read.

    • Thank you! 🙂 This was the first blog post I ever wrote, so a real challenge.
      You are right, after all the research is done deciding on the ideal client, the real work actually starts I will have to convince the client to buy my services/product. Thank you for your input!

  2. This was very insightful blog post! I also find myself on social media wondering who my audience is and how I can increase engagement with my followers. A majority of people on social media are millennials which is the age group you plan to do business with! They are the age majority of customers online and with many businesses online its hard to attract attention. I wish you luck with your new business in the future.

  3. Very nice! I too am super nervous to post a blog.
    The good news is, after reading that infographic I know I’m posting on the right platform! The bad news is, I don’t think I’m focused on that truly ideal client. Could be why I seem to have plateaued in engagement. Your post has definitely made me want to dig deeper into that.
    Thank you!

  4. Great information – I’m in charge of my work’s social media – I know we could be reaching more people but I don’t know where to start – that infographic is great – social media is always changing so it’s sometime hard to stay current.

  5. Thank you for this informative information. I am fascinated how different social media outlets attract different age groups. I am fairly new on social media and found so much had changed since the last time I had been on. I know that instagram is definitely a hot spot for people under 30. The use of stories, and IGTV are pretty big and a great way to draw in a younger crowd.
    Good luck to you in setting up your business and giving back to the world of social media.

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