People don’t read is not something new to me because I’m one of those people who scans articles for the juicy parts, something that catches my eye to keep me going. I’m like that with books that I read, if the author doesn’t get me to the point fast enough then I skim ahead to get there. I’ve already skimmed this to make sure it’s something I want to read!
The content for this week’s lesson was invaluable because it’s something that we should all know when we are wanting to express our thoughts and ideas. I struggle with expressing myself clearly at times in conversations because by the time I have something to say the conversation has moved on and the points I were about to express are irrelevant. With writing you are able to express your thoughts and opinions on subjects and then open it up for others to comment, giving you the time to be clear and concise on the subject.
When you go to the museum and look at the hieroglyphs, you can see the stories they tell but they also don’t give the complete picture. We have to fill in the rest of the story by imaging what the people were feeling and thinking. When you are writing for social media, you have many options on how you want to communicate. Adding an image or video gives your readers a great insight into how you are feeling on your subject matter. You can draw people in because it gives them a different view of you and presents yourself as more personable. It’s also a great approach for those of us who struggle with the written word.
Communication is constantly changing and shifting and you have to be actively listening to participate and stay involved. Communication online is no different and if you want people to stay involved then you need methods for them to respond. Having sharing buttons or asking questions is a great start to getting and keeping conversations going but if you don’t have a hook or well laid out content then people will get bored and move on.
Did you make it through this blog?
Do you have any other ideas on how to make your content more interesting or shareable?
Digital Marketing Institute; 6 WAYS TO CREATE SHAREABLE CONTENT