Businesses today are advertising their brand products using all the social media platforms to attract their target audience. Promoting new products and attracting customer needs. Business owners need to understand customer psychological behavior and put themselves in their shoes. You want to promote and sell your product; how will you influence your customer to buy your product?
With the technology tools used nowadays from posting, sharing photos, live videos and much more, it’s the best way to market your product brand. The important rule when marketing your brand via social media, you need to explain why your product is the best if you would like to influence your customer to buy your product. The product brand must stand out and tell a story behind it.
A survey found in Komarketing shows that 58% of the customers were influenced by their purchase decision using social media.
How does social media influence your purchase decision?
- Photo of the product is shared and people will provide positive or negative feedback
- Follow on Instagram – brand of your choice (MAC Cosmetics, Nike, etc.,)
- Product has been re-posted – video, photos, blogging (Twitter- Retweet)
- Meets your expectation needs
From my own experience, I follow my favorite brand, MAC Cosmetics which I am completely obsessed with. Every day or so there would be new and exciting products or promotions shared, and this has influenced my purchase decision. I was drawn to the products and ended up going to the store in person and purchasing my favorite brand. The way MAC Cosmetics portrayed their product, was how it was advertised. The way you advertise a product will affect the customer’s behavioral decision.
The question you need to ask yourself, will this work for you?
Facebook: Will social media impact your purchase decision? https://bit.ly/2YCQmay
Twitter: How will you persuade me to buy? #PurchaseDecision https://bit.ly/2YCQmay