COM0015- Blog 4; Eye opener- New trends

Can’t believe I am at last Blog for my course. This course has opened my thinking about social media and how to be effective on social media. It is fine to show your personal side while writing blogs as audience appreciates and connects with you more when you are more authentic. Also, when writing blogs or pieces for social media, it is wise to write in form of storytelling.

Few applications were also introduced during this journey and two that I enjoyed and started using are Hootsuite and Buffer. Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. With so many networks for businesses to manage, and with limited time constraints, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today.

man using vr goggles

Photo by fauxels on Pexels.com

Augmented Realty and Virtual reality will be taking more over social media. Augmented reality is often confused with virtual reality, but the two are quite different technologies. While sure, there are certain similarities, virtual reality implies creating a whole new world from scratch – a simulation of the real and the imagined world, whether it’s going back in time to walk with dinosaurs in realistic landscapes, or travelling to an imagined future where nothing feels familiar.

Augmented reality on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences. While many still see augmented reality as a means for harmless fun, whether it’s a cute little game or an exciting photo filter, the potential for this technology is absolutely amazing – it’s already disrupting numerous industries, including healthcare, education, navigation, manufacturing, marketing and so many more. And, of course, it will continue to do so at a very rapid rate as the technology evolves and it becomes more accessible.

With changing demographics, preferences and means of contacting companies, Chatbots

pexels-photo-46924.jpeg

Photo by Anton on Pexels.com

are gaining popularity over social media platforms. According to Blog on Brand24, “Consumers are increasingly migrating from conventional social networks to messaging apps like WeChat, Slack, Apple iMessage, and of course, Facebook Messenger. The burgeoning growth of these messaging platforms surpasses that of the four biggest social networks in existence. It’s a win-win situation for both consumers and businesses, which are finding it easier to navigate their way through reduced ad fatigue and competition as well as increased monetization, resulting in better ROI.” These Chatbots can offer personalized service and help 24 hours and 7 days a week.

thank you signage

Photo by Giftpundits.com on Pexels.com

References:

https://iag.me/socialmedia/reviews/7-reasons-why-you-should-use-hootsuite/

https://www.forbes.com/sites/lilachbullock/2018/11/16/ar-and-social-media-is-augmented-reality-the-future-of-social-media/#7bd8a184e141

https://brand24.com/blog/how-to-use-chatbots-bots-in-your-social-media-marketing-mix/

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