On my last blog we spoke about social media marketing. We went through 5 reasons on why you should use social media for marketing your brand. Some of you mentioned that you were concerned about the amount of time you’d have to spend marketing your business on the platforms. After some research, I’ve come up with what may be a solution to some of those time issues.
What if someone else did the marketing for you without you having to put in any work? Is it possible? I’m telling you, it is!
There are people out there who have made social media their career. These people are what we call Social Media Influencers. They are a group of people that have gained a massive amount of followers and use this popularity to create awareness of their brand or the brand of others.
Let’s take a look at 4 reasons of why you should work with influencers.
#1 – They know who they are targeting.
Influencers know their audience. When you collaborate with an influencer, you will know to whom your brand is being advertised. Influencers know exactly what their followers want to see. They will have great insight as to what their followers need and what their demands are. They will understand and acknowledge the best way to engage with them. This will avoid you spending money on advertising that isn’t reaching the right audience. Take for example a TV commercial. How many people of the audience watching is actually interested in your product? If you pay a ridiculous amount of money for a specific time slot, maybe you can narrow it down to a few people but generally, you’re targeting everyone. But in marketing, you should be making a plan to best advertise to your targeted audience in order to create leads. The influencer will not agree to collaborate with you if your brand doesn’t relate to their personal brand. It has to be something their audience will enjoy otherwise they loose followers. To them, loosing followers is the equivalence of loosing money.
#2 – They have transparency and authenticity.
One of the great things about influencers is that they’re quite transparent and genuine, so they will include a disclaimer if they were gifted a product, or paid to promote one. They’re authentic when it comes to working with brands and are known to decline an opportunity that is not the right fit like I mentioned above. This is good news because it means you’ll only be working with influencers that really support your vision. No time wasted here! Also, the beauty of working with influencers is that they have their own ideas, perspective and experience, so they can put a new flair on your marketing strategy and uncover a fresh angle.
Source: Transparency In Influencer Marketing: Are We There Yet? Retreived from: https://www.forbes.com/sites/andrewarnold/2018/10/25/transparency-in-influencer-marketing-are-we-there-yet/#1de07dc275e1
#3 – They increase awareness and traffic.
Usually, your influencer will include a tag of your brand on their post. This will allow more visibility and engagement with your brand. It can be a tag to encourage people to visit your social media platfroms or to increase traffic to your website. It’s your choice really. It might happen slowly, but it will certainly happen. Often times, followers will wait to see if the influencer will stay loyal to the brand before “swiping” to find out more. After a while, they will be intrigued and will most likely follow you closely and become a loyal customer.
Source: 80% of marketers find influencer marketing effective. Retrieved from: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/
#4 – They can be less expensive than traditional marketing.
You can save money by using an influencer. Some of them can be expensive for sure but if you find one that truly believes in your brand, you can do a service exchange instead of paying them money. For example, if you own a clothes company and they really like the clothes you sell, you can provide them with outfits and they will wear the outfits in their posts. That way you give them a product instead of paying them out of your marketing budget. Some do request to be paid and you can learn more about their rates here.
Now that you know why you should be working with influencers, get out there and start collaborating with them. Find some that are a good fit for your brand and save time and money marketing, Let the social media experts create the content for you and use your saved time and money towards perfecting your business.
Finally, you can take a look at this video explaining why other brands are using influencers. If you’re worried and want to make sure you’re not being scammed by a fake influencer, follow this link to check their credibility before collaborating with them.
Did this answer your time concern question?
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