Here’s a fact, people look at and use their social media everyday. Using the same platforms everyone uses might be the answer you’ve been looking for to make your small business grow and succeed. I believe that marketing your business on social media is the key to increasing your visibility and revenue. If you or your business aren’t actively using social media to increase the popularity, visibility and sales of your business, you are most definitely losing money and opportunities to make more of it every single day.
The top 5 reasons to market your small business on social media.
#1: Social media is used by half of the world’s population and therefore it will increase your popularity if you’re visible on it.
Based on the article found by following the link above, here are some interesting statistics of social media usage;
•As of January 2019, the total worldwide population is 7.7 billion and 3.397 billion of this population are active social media users. •On average, people have 5.54 social media accounts and spend 116 minutes a day using them. This means that you are increasing your chances of popularity by basically 50%.
The goal of social media is to turn customers into a volunteer marketing army.-Jay Baer
#2 It will potentially increase sales revenue:
The amount of visibility you will receive from being active on social media platforms will certainly reach out to people who don’t know your product yet. This will allow more people to discover your brand and potentially turn them into customers. Using Facebook ads and Google ads functions for example, will allow your business to be viewed by target audiences. That way, you are more confident that you’re spending your time and money on marketing that will reach the audiences you are actually trying to target. You can also adapt these ads to widen your range of customers and possibly find new groups of people who are interested in what you sell. People that you didn’t originally think would have the need for your product. But hey! They actually really do.
Here’s a video about Facebook and Google ads. This will help you chose which one to use and to better understand the platforms.
#3 Marketing on social media is a better bang for your buck!
The important thing here is to have great content. People who relate with what you post will start to follow your business more faithfully and essentially this will convert them into loyal customers. Your original investment of time and money will turn your customers into a community that will eventually do the marketing for you through shared posts and tags. How much is the original investment you ask? Based on this grid, it will be the least expensive marketing strategy you’ve used. Don’t worry, you’re definitely not going to break the budget.
#4 – You will get to know your customers needs faster and easier.
Being present on social media will allow you to see what your customers react to. If they have specific posts or products they share and comment on, you can better adjust your brand to be more versatile and/or needed. Based on the people engaging online, you can evaluate the action and make the changes necessary without spending more than necessary. You can discover exactly what your customers want and are asking for by simply creating a relationship with them online. This process can easily be free as well depending on how you want to approach it.
Here’s a video with tips on how to improve your social media customer support.
5# Your competitors are on social media and are probably 1 step ahead.
Obviously all the information above isn’t anything new. You’re not the first to see it and won’t be the last. Keep in mind there’s definitely lot’s of businesses like you, offering what you offer and trying the same strategies. Your goal is to figure out a way to do it better and louder.
All of your potential customers online are already interacting with brands through social media and if you choose not to communicate directly to your targeted audience through social media platforms, you will miss out on many opportunities to obtain an increase in sales. Social media marketing is a very powerful way for small businesses to attain new leads and loyal customers. It’s important to keep the content interesting and of quality and relevance. By adding social media marketing to your marketing plan, you will remarkably drive your business to a higher level of success. There’s no doubt about it.
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