Second Hand Selling on Social Media
Selling thrift online is no longer a fad. Ecommerce has changed how consumers purchase second-hand items. You can now sell your used items on Facebook Marketplace, Instagram or Varage, to name a few social media platforms. People spend around 2 hours per day on social media, so therefore, as they are browsing online, ecommerce makes it much easier to purchase items.
Viewers on social media rely on the information posted to the selling sites to help them decide if the item they want to purchase is for them or to help them decide if they will keep that item for future purchases. Some studies have found that entrepreneurial business who practice social selling generally see $5 return for every $1 invested
Which Social Media platform is best for Selling
Like many varieties of apples, there are considerable number of social selling platforms in which you can sell your second -hand items. You as the seller, must decide which is best for you. Check which ones you already have accounts with, determine the demographics that you want target and research trends in used items.
Facebook is ahead of the pack for social selling.
In social selling platforms, Facebook is ahead of the curve. The one feature that Facebook offers is Product Cataloging. This feature allows the seller to link their inventory directly to their ecommerce accounts thus keeping the product current. Facebook allows the seller to create an ad that is interesting to consumers, target the demographic and boost the ad to move the product.
Instagram is picking up speed
It has been reported that Instagram has now over 1 billion users and over 80% of them use the app to make purchases. Second hand merchandise is growing in demand; therefore, Instagram is becoming a preferred platform among Thrifters. Instagram uses Shoppable Posts, which allows the user to tap on the small shopping bag icon. This tells the buyer what the item is and the price, tap a second time if you like it and you can make purchase right there in the app.
If you are interested in second-hand social selling I would recommend that you test the waters starting with Facebook Marketplace. Just last week I sold 5 houseplants, thus making room for me to grow even more! What item do you have that you could sell right now?
Facebook: Is Social Selling for you?
Twitter: Can you #turnpenniesintodiamonds