COMM0014 – Blog #7 – There is always 2 sides to a medal.

As a photojournalist, telling stories is what my job is. There are always 2 sides to a medal and, as a staff photographer I get to show our side of it. The medias can take care of the other side.

VICTORIA CROSS MEDAL

Photo of the medals awarded to Lt.-Col. David Currie during the Second World War including the Victoria Cross. Photo by Serge Gouin

With a minimum of information, a time, place and a contact name, I need to be able to show up at any location with the appropriate gear, and document any event in a way that will go along the lines of what my client is hoping.

There is rarely only one client since, many department can benefit from these images. If I do it right, I can supply images for the event manager (most likely to promote the event the next year), the social media team, the recruiting team, our image bank and even the participants themselves.

Understanding your audience, the impact you are hoping to get is crucial. Learning to please most of it is something I need to deal with on a daily basis. Experience is the key and feedback is the most precious thing you can ever get.

Telling a story is not hard for me. That being said, the challenge is always there. What if the light is not as nice as you expected? What if only 10 people showed up to this rally? What do you do if it rains? …

You just need to find the right angle. Our angle. Our side of the medal.

 

 


 

If you wish to read about the medal’s story, click here

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