Blog #6: My Own Brand

Who am I? What do I do?

Throughout life I grew up exploring art from all mediums, whether it be music, drawing, painting and the list goes on. After many years of learning about myself, and my interests, I finally have gotten to the point where I have found a medium that still provides me with an outlet both for my artwork and dream career. Combining today’s date of high-tech technology, and my own creations, I was introduced into the career of Graphic Design.

In 2016, I began my adult life and moved to Toronto to study as a graphic design student in a specialty program called Graphic Communication Management or also known as GCM at Ryerson University. I persisted three years before realizing the expenses of Toronto, as well as not loving my program as much as I had thought. Do not get me wrong, graphics is still my passion, however the curriculum was not to my liking, and did not provide me with the knowledge, or experiences I was expecting.

GCM has brought me together with a community of individuals like myself who have the same desire to create their own content. I had the opportunity to meet and connect with people who I now consider some of my best friends, and still to this day help me out and give criticism on my content and help ensure I’m creating the best content I can.

The entertainment industry is what I believe started me on advertisements and actually making pieces for a cause rather than just making personal pieces for myself. I had the opportunity to work with some of the most popular clubs in Toronto and learn the process behind creating their mailers, flyers, advertisements, signs and more. It introduced me to a work place where I got to experiment with my interests in design and I instantly got hooked knowing advertising and graphic design was exactly what I wanted for my future.

Graphics have become an enormous part of my life, teaching me to grow as a person, and help me determine what I want for my future and what is the brand I represent. As Tom Peter’s states in his article The Brand Not You, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding”. Figuring out your branding is a great way to figure out the next step in life, or the goals you are envisioning for the future.

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