COM0015: Blog Post #2 – Strong vs Weak Organizations

Strong

Fashion Nova being an American based clothing brand founded in 2006 by its CEO Richard Saghian; specializes in media targeted promotions and advertisements for retail. It has become one of the most known and striving online brands, Instagram users are bound to come across Fashion Nova models, influencers or advertisements. Fashion Nova creates reasonably priced dupes of higher end clothing; focusing on women’s fashion and now expanding to men’s clothing as well.

One of their main sources of advertisement is Instagram, using the platform as a tool to promote their products and services to certain demographics based on searches, followings and age. This tool not only gives them the volumes they need but has branded their company as one of the most known Instagram brands to be seen online. Many artists will even go to measures of mentioning the company in songs, at no cost. Instagram has become the leading platform used in 2019 by many retailers including Fashion Nova, using influencers such as Cardi B, Kylie Jenner, and hundreds of others to promote their product. Fashion Nova provides free merchandise to these influencers in exchange for promo.

Fashion Nova tends to use their Instagram to create giveaways for their consumers feature their favourite influencers, as well and gifting clothing and many other prizes. As well they are able to directly communicate with their customers through their direct messages, ask questions on their story, and create polls to know what the people want!

The only complaint I notice from many clients is that all the Fashion Nova models or extra curvy, and it can be difficult for many of us who do not have those curves to fill in the clothing. I have noticed this issue with myself, and they do sell plus size clothing, so the only thing I believe they need to fix, and I recommend is it add in a petite collection for us smaller women.

Other than the small fixes, Fashion Nova keeps up to date with the cutest trends and provides them to you quickly and inexpensively. They keep their posts upbeat and exciting, as they always keep you up to date on all their new styles and deals, they have supreme customer service and are available on their website, on Facebook, or through direct message 24/7!

Weak

Found in 1984 by the husband-and-wife duo Jin Sook and Do Won “Don” Chang. The couple opened their very first store together and called it Forever 21, and within the first year the couple pulled in $700,000 worth of sales. Most of heard of this fast-fashion brand, known for providing the latest trends to teens at reasonable pricing. The couple succeeded through the early 2000s, and in 2015 according to Forbes, the couple had reached a net worth of $5.9 billion.

However, over the recent years, Forever 21’s sales have significantly decreased, and Forbes reports that today, the couple are no longer billionaires. Only a few weeks ago, Forever 21 announced that they had to file for bankruptcy within United States and Canada. Rachel D’Amore, a writer for the Global News discusses the current “wind-down” within Canada, and how the company plans to reorganize the business. The company currently employs around 2,000 people at its 44 locations throughout Canada.

The chief financial officer for Forever 21 in Canada, Bradley Sell states “We had hoped for a different outcome,”

“But after years of poor performance and challenges set forth by the headwinds facing the retail industry today, our Canadian operations are simply no longer economically viable.”

The retailer plans to also close most stores within Europe and Asia, but will keep majority open in Mexico, as well as Latin America.

Forever 21 also came out with a statement to their customers and wrote: “Once we complete a reorganization, Forever 21 will be a stronger, more viable company that is better positioned to prosper for years to come. We look forward to continuing to provide you with the great service and curated assortment of merchandise that you expect from us.”

“Forever 21 has made the difficult decision to discontinue further financial and operational support for Forever 21 Canada as we reposition the brand and global business to adapt to the current retail environment,” said in a statement to Global News by representatives of the company.

The company is planned to have all Canadian locations closed by the end of this year and have 178 locations closed across the United States.

Forever 21 began as a thriving brand, and created the traction they needed in the previous years, they have been known to be one of the top brands for e-commerce, however it shows how easy it is to lose track of your branding, and crash.

Though they are not fully closing the company, it is a massive setback as a whole for the brand, and it will be interesting to see how they plan to turnaround the damage.

REFERENCES:

One thought on “COM0015: Blog Post #2 – Strong vs Weak Organizations

  1. I see Fashion Nova ALL over my Instagram page. Whether it be advertisements or social media influencers raving about it, it definitely has me intrigued. I didn’t know they did giveaways- I think that is such a great idea. I feel like that draws in your followers and gets them excited- I really like that they are doing that! It is always good to give back 🙂 Have you ever purchased anything from Fashion Nova?

    Great blog post!

    -Kira

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.