Social Media for the Small (Owner Run) Business

I have a few friends and relatives that own small local businesses.  They are aware that a social media presence is important to their business, however they don’t access it to the full potential.  I hear the same reasons why not; “I’m too busy”, “I don’t know what I am doing”, “it’s too expensive”.

Well a social media whether it’s a presence, interacting with your audience or an advertising campaign, can be accomplished by small businesses.

The following are important tips and strategies for the small business owner to effectively market their business on social media.


Creating Profiles on Various Social Media Platforms

According to Quicksprout (April 2019) small business tips; the first step is to understand what your target market is.  Some social media platforms target specific demographics so understanding this will help determine which ones are best suited for your business.

Define and Set Goals for Marketing

According to Quicksprout (April 2019) small business tips  “You can’t just blindly start posting content on social media without some sort of rhyme or reason. Before you do anything else, you need to identify your marketing goals.”  Some of the top goals mentioned in this article are:

  • Generate leads
  • Build brand awareness
  • Engage customers

Quicksprout also notes “Once you decide the purpose of your social media campaigns, it will be much easier for you to come up with content to post.”

Build Relationships with Audience

Sproutsocial (Sept 2019) tips for small businesses, engaging with your audience is extremely important.  Whether a small or large business, you need to ensure you are answering your customer’s questions and providing satisfaction.  This is all part of building positive relationships that will in turn generate more potential customers.

Create a Social Media Content Calendar

Having a content calendar prepared ahead of time will ensure that you consistently and regularly post quality content.  According to Sproutsocial’s article tips for small businesses there are 4 key steps to creating a social media content calendar:

  1. Figure out what content resonates with your audience
  2. Decide on how often to post to each social network and profile
  3. Create or source great content to share
  4. Fill up your content calendar with a social publishing tool

(“4. Create a social content calendar”, para 4)

Posting at optimal times will help you reach a larger audience.  But what is the best time to post?  There are many studies and tools out there with information on when to post.  Below are a few links to some great tools and references.

It is also important that when deciding on the content to post that you ensure to include visuals and video when appropriate.

Social media for small businesses is crucial to their success and should not be ignored.  The benefits and potential profits are real and with a little effort small businesses can achieve this success.

Do you know any small businesses that are owner run that use social media to its full potential?


 Social Media Tips for Small Businesses


 Small Business and Social Media

2 thoughts on “Social Media for the Small (Owner Run) Business

  1. I enjoyed reading you blog as it contained valuable information. As a business owner, I use social media but I struggle to find the time to use all platforms. I mainly focus on Instagram and Facebook which so far have been successful. When I have more time I will start using other platforms.

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