When it comes to explore your brand on social media platform, hashtags are central to accomplishing achievement. Hashtag is an approach to make your substance discoverable, in any event when utilized effectively.
Hashtags were first used in Twitter to highlight specific material like news, jokes, celebrity talks, birthdays etc. But these days its very common for other social media applications like Instagram, Snapchat, Facebook and Tik-Tok. People usually get alert by these Hashtags wondering all over the internet for example L’Oreal Paris’s new hashtag #L’Orealmakeup #L’Orealfashionweek increased their customers and profitability of the company, people got notifications and they got more attracted to the tons of new makeup kits.
As it has a lot of benefit to the company, but there are many disadvantages too. There are always good and bad comment about one company, those bad comment also change into Hashtags which reflects the negative affect on the company and its goodwill low downs.
It is very important for the company to use special or unique Hashtag to promote their brand which do not affect the presence or existence of one another. here is a video on hashtag which shows its how it really works.