A personal brand speaks before you. It is the affirmation of who you are and what you love to do.
So, who am I?
I am a young professional who works full time as a graphic designer and part time as a freelance designer with a specialization in vector illustrations. My unique designs have helped me develop a style that I am hopeful stand out amongst other design competition.
“I develop eye catching digitized designs utilizing bold colours and a memorable style”
During the day I work for the federal government. While many would think that this work would be uninventive, my colleges would say that I am quite good at finding creative, out of the box solutions to design projects. I try and push boundaries while remaining professional and on brand with my employer.
At night and during the weekends I work on freelance projects. Most of my clientele are contacts I’ve made playing sports. During these projects I enjoy unleashing my full creativity, using bold colour schemes and fun subject matter. I am most proud of the designs I make for these clients, especially when I can translate their visions to print in a way they hadn’t thought of.
If I am not working on a design project, I try to stay up to date with current design trends. Despite being professionally trained, it is important to ask for help and stay up to date. I, personally, have found joining online communities of likeminded people (such as the Graphic Designer Tips Lounge on Facebook) particularly helpful.
The brand you build around yourself is one of the most important ways you can stand out! It is how you present yourself online and offline to potential clients.
What does your personal brand say about you?
How do you make yourself stand out?