COM0014 – Blog #5: YND Inc: A world of passion and dedication

This is how my brand would be summarized in a picture:


Image: YND

Values: Passion and dedication

Passion and dedication are present in everything I do. More precisely, passion has allowed me to be dedicated in all areas of my life. That’s how fortunate I have been.

It all started with a passion for ballet and writing, which led me from France, to the U.S., and Canada.

The professional side



Writing has always been a passion. So once I graduated with a master’s in international banking and finance, I was thrilled to be able to write about a topic I had always found fascinating: economics and finance. When I started as a journalist for an American financial newswire in Paris, I understood the opportunity wouldn’t come twice.

As a French native speaker, my English needed tremendous work to reach American journalistic standards. But when passion is there, learning becomes a privilege. I put in a lot of work and this dedication paid off when I was trusted to move to Washington, DC, and then Ottawa, Canada.

Now, as a business communicator, writing is one of the favourite parts of my job. But learning the strategic aspect of communication is truly fascinating. Here too, dedication is my saviour.

The personal side


Images: YND

When work took me to Washington, DC, where I immediately joined a dance studio, I was fortunate to be spotted by a director who asked me to join her dance company, doing neoclassical work.

Getting offered the opportunity, however, didn’t come by pure chance. I started dancing at the age of 5 and trained extensively at the conservatory near Paris, France, reaching a level that took me beyond just hobby. A lot of tears and dedication went into this training. But today, I am very proud of what I have accomplished. It is part of my identity.

Understanding the importance of having a passion, I have also been dedicated to my son’s ski training, such an important part of his own identity. Being a dedicated mom has yielded the greatest satisfaction of all.

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