Instagram’s integration of polished photos, videos and continued story expansion means that the platform may be the next e-commerce hot spot for your business. One key factor in driving Instagram’s e-commerce capabilities is that users on the platform are looking to engage with brands, with 80% of users following a business on Instagram. Additionally, more than 72% of users have made purchases on the platform and through continued improvement the number of people and frequency of purchase could continue to increase. In recent years Instagram has launched new e-commerce enabling features which could be beneficial to your business
1. Shopping Posts
Shopping posts give businesses the ability to tag products. This allows consumers to see product information directly in the app and helps to streamline the sales process by removing extra work for the potential customer. Additionally, it allows businesses to get more accurate analytics by showing which images lead to further website interactions and sales conversions. Later has an excellent article detailing How to Track Traffic from Instagram and gather the most data from shoppable content.
Posts that include the product tag will also appear under the shopping section on the explore page. Users can search for products of brands that they follow in a separate tab, indicated by the storefront icon. As well, users can create their own wish list of shoppable products under the save tab in the upper right corner.
2. Shopping Stickers
Instagram has also released a similar feature for stories, by allowing companies to tag products through stickers. Although it was possible to shop through stories before with website integration, this is limited to business accounts with a minimum of 10,000 followers. The shopping stickers are available for all businesses, provided you have turned on Instagram Shopping in the app and have a Facebook catalog with Facebook Business Manager.
3. Instagram Checkout
Launched in March 2019, Instagram’s checkout feature builds upon their shopping stickers and allows consumers to purchase products without leaving the Instagram app. Consumers information will also be saved within the app, in order to increase efficiency for other in-app purchases, and they will receive notifications regarding their purchase through Instagram. However, this new feature is currently going through beta testing in the U.S., with no exact timeline for further roll out.
4. Product Launch Reminders
Instagram has continued their e-commerce beta testing with product launch reminders for stories through the form of stickers and product launch tag options on posts. These new features will allow brands to set the date for product launches, and consumers who opt in will receive a reminder. This feature capitalizes on the trend of “creator collaborations and limited releases, [which] are now being adopted by fashion, beauty and luxury brands.” Although still in beta testing this feature would work similarly to the current countdown sticker and businesses could implement this tactic to generate hype for new product launches in advance of the official roll out.
BONUS: Instagram Donations
Non-profits can also benefit from Instagram’s push towards further payment integration. By launching donations stickers individual users can launch donation initiatives for a charity of their choice, and is also available for business accounts. Currently only available in the U.S., the feature demonstrates Instagram’s continued expansion of their platform’s integrations and their ability to notice and provide features based on user trends.
What do you think of Instagrams further payment integration? Given Facebook, Instagram’s parent company, history with data privacy do you think consumers will trust Instagram with their payment integration? Let me know your thoughts or if you have any questions about these new features!
Facebook: As Instagram continues to innovate with e-commerce integration is it the right move for your business? Find out current feature options and new beta tests to inform your businesses Instagram strategy. Learn more here: http://bit.ly/31NJic0
Twitter: Learn the Four Ways Instagram is Facilitating E-Commerce, is it right for your business? http://bit.ly/31NJic0 #ecommerce #instagram #marketingtips