Everyone in the Internet media era needs to build their own personal brand. Personal brand has the following advantages: Quickly accumulate industry reputation, affecting the industry in your industry, is a huge bargaining chip for your job promotion. Establish a personal IP, and spread the value of your ability to a broader range of people to create a long-term iron rice bowl. I will explain how to build a personal brand from five dimensions. Use product thinking to clarify your brand positioning. Use channel thinking and choose the right channel for cognitive construction Use content thinking to complete the personal brand Use active thinking, be good at borrowing and become the protagonist of the topic Use data thinking and feedback to promote your brand upgrade
1 How to position yourself and find your brand positioning?
Self-analysis, clarifying your strengths and strengths, and understanding your shortcomings and weaknesses, Set yourself in a long-term goal in areas where you are best at and most interested, that is, in which area you want to establish a personal brand, what personal IP is set up, and which people are affected. Dismantle the big goals, break down the small goals that can be achieved in a short period from the ultimate goal, and list the resources and capabilities needed to accomplish these small goals, while repeatedly comparing the ultimate goals in the implementation of the phase objectives. And always correct and rectify with your actual situation
2. How to choose the right channel for cognitive construction?
Cognitive construction is a series of positive, logical, and purposeful enhancements to other people’s work to deepen his impression of you. Identify the audiences you want to influence and identify the channels that you can reach and influence. In these channels, it is exciting and severe to reinforce your “personal setting,” which is the character set.
3. How to complete the personal brand’s momentum?
This is the work of the content we are talking about. You need to do three things in the selected targeting areas and channels: Continuously output content, keep updates and update frequency, so that users have stable expectations. Continuous learning and accumulation; Quit messages that cause conflict or interference with your personal location, and don’t show them.
4. How to be good at borrowing and becoming the protagonist of the topic?
What is the borrowing power? Borrowing power is to clarify one’s own needs, to get help with goals and strategies, and to achieve goals. It can be divided into two types: borrowing from hot and popular brands and borrowing from hot topics. Leverage is the ability that every master who operates a personal brand has. There are three points I want to remind you to pay attention to: It is necessary to clarify the objects that can be borrowed, such as the predecessors in the same field, to help you to endorse the brand, or to the audience that has influence and brand needs, and let him complete the word-of-mouth communication as your user; It is necessary to learn to understand the needs of others, so that when the cooperation and the momentum are created, the key points can be grasped. For example, the “ice bucket challenge” actually meets the needs of celebrities who need to establish their public welfare image; Have the initiative to help people’s mind and open mind, others ask you to help, within the scope of what you can, can contribute as much as possible, after all, do not know when, you may need someone’s help.
5. How to be good at feedback to promote your brand upgrade?
The correct result orientation requires two points; one is “data first,” and the other is “propose and verify the hypothesis.” But this is just a means, and most importantly, you need to collect feedback to self-adjust and optimize and iterate your personal brand. The specific practical steps to guide the brand iteration with feedback are generally three steps: Find out the trends and unusualities in the data by publicizing the data and the data already in the inside, and analyze the reasons; Make assumptions and come up with your solution; Verify the solution and continually optimize the solution and improvement through verification. The whole process is: discovering the problem-hypothesis-verification-optimization cycle process.
The above five parts are the methodology of the system to build a personal brand.