As you may know by now, I’m a photographer . I have two kind of clients: 1- The strategists from my full time Job and, 2- my sideline photography business.
I quickly realized that I always have more than one client for my products of the same event. For example, if I take photos at a parade, I might take some close ups that can be used by the recruiting department and artistic photos for the social media teams. If I am lucky, the boss might use some for her twitter account and so on. The audience varies depending on the strategists and their specific projects and I try and bring home a variety of images that tells the story and will suit everyone.
For my business, it is a totally different picture. My audience consists of my friends, my family, local families and businesses in my community. They usually come from my network, meaning people I work/train with, friends or mouth-to-ear referrals. They are mid-class to wealthy people (meaning they can afford professional photography services). I find it interesting when I look at my client’s sessions page. It gives me a visual of who they and who is reaching out for my services. My blog, website and Instagram are used to share my work with them, including what I do at work.
At this time, my strategy is not aimed towards getting a lot of clients. Since I work full time, I keep my online presence to maintain a reputation and, from time to time, find opportunities for assignments.
While we are here…
We are currently taking part in an international photo contest with one of my image! Head to this @Policenationale Instagram post and please like my picture to help us win! – and become part of my audience!