COM0014 – Blog #2: Storytelling: Not Just About Telling



Image: Pixabay (free stock)

If there is one takeaway from course material, online reading and my own experience as a journalist, it is that there is more to storytelling than just telling the story. Whom you tell it to, how you tell it and what reaction you want to trigger are all important parts of the equation.

Here is my take on storytelling:

  • Listen first: audience matters
  • Tell your story: style matters
  • Engage: relevance matters
  1. Listen Before You Tell

Whatever message you want to share, however good your story is, if you fail to listen first and identify your audience, you risk sending the wrong information to the wrong people the wrong way. Intuitively, this isn’t the destination a story is aiming at.

When you miss your target – your audience – this is what you could get:

disengaged student PixabayImage: Pixabay (free stock)

  1. Tell your story


share your story pixabay

Image: Pixabay (free stock)

Assuming you are sharing your message with the right audience, you need to present it in an attractive way. This starts with a proper communication style.

To take your readers from glancing through your content to inspiring them to form their own ideas, you need them to understand you.

The best way to help them understand is to guide them through your thoughts.

Clear thoughts alone are not enough, however.

Clarity of style is a must: you need the right words in the right place, spelled correctly in a grammatically correct sentence.

That leads you to the right story, the right audience, and the right style. This applies to podcasts or videos as well.

  1. Engage

engage team pixabay

Image: Pixabay (free stock)

Because you know your audience, your story is relevant to them, making it more engaging.

Another way to engage your audience is to use your own authentic voice. It will be easier for them to relate to you.

Now, it would be nice to amplify your voice and share your story with an even bigger community.

You already have your audience’s attention.

If you want to spread your message, make it easy for them to share. Use available tools such as ShareThis.

Finally, adding a call to action like asking a well-thought question will encourage feedback and engagement from your audience.

So the storytelling equation is really not a one-way journey: you listen, you tell, you engage, your listeners share, they comment, and you keep current with their interests.

What are your best tips for storytelling?

2 thoughts on “COM0014 – Blog #2: Storytelling: Not Just About Telling

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