This course has given me a lot of knowledge, insight and understanding into the in’s and out’s of the digital communication world. It has given me the proper tools and resources to better communicate efficiently and effectively online through various social media tools- blogs, instagram, facebook, twitter and much more. Throughout the many lessons and assignments of this course, some of the key concepts that have really impacted my mind and learning are the following:
Storytelling– this has opened a whole new world for me. Having the mindset that everything is a story really stuck with me and helped me with my future content posts for my job because I ask myself before posting now “what is the story I am telling” and it resonates with me.
Audience diversity– This was also really interesting to learn about because your target audience is going to come from all parts of the world with different backgrounds and language and it is important to be accepting of all and really know your demographics and where your audience is from, what part of the world they live in, if they speak another language and so on. I feel that this is something to be extremely mindful of. Does anyone else agree? If so, people feel free to comment in the comments section below!
Target Audience– Knowing who your audience is will really help with your brand. It is so important to know beforehand, whom you are trying to target, or if your brand could cater to all ages and genders.
For me, these three key concepts really stood out to me and helped me have a better understanding of the online, digital world and how to properly communicate to people.
Storytelling is so important because it helps to convey a message of what your brand or company is trying to portray. In other words, it helps to paint a picture on a blank canvas. People respond to the emotion, vulnerability and excitement of a story, which helps draw them in and also intrigues them to want to dive further and know more. It is such an effective way of communicating because it allows for people to share and to relate. Storytelling helps to create great digital content because it captivates your audience, and helps to create a strong connection between your brand and your audience. For me personally, my content will be guided by a story by ensuring that the story is compelling, relatable, memorable, easy to follow along, and has some awesome visuals to make the story stand out that much more. The stories that I want to tell are stories about my childhood, my friends, and family and about things that I am passionate about.
I look forward to storytelling more often in my career and personal life and feel confident that I will succeed knowing that I have the resources and knowledge to do so.