How To Grow Your Social Media Audience

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Social media is all about being active through communication, content and your overall brand. It thrives off of your audience and without it; there really isn’t room for growth. Having an audience helps to not only build your brand and help you gain recognition, but it allows room for more followers, more comments and more importantly, more hype.  The first and most important steps in growing your social media audience is to simply figure out what sets you apart from other brands, who your target consumers are, and whether or not your audience will be intrigued by what it is you are selling. Another important step to ask yourself is how you will reach your target audience. Whether it be through Instagram, Twitter or Facebook, it is important to research where your target audience tends to be active most. 

Below is a list of ways that you can grow your social media audience effectively and organically: 

  • Have an understanding as to who your audience is. This is so important in any social media growth because you want to know who you are targeting, and then base all of your social media content around that.
  • Post quality content– The more quality and eye catching content you have, the more it will catch your audience’s attention. You want to ensure that the content you are releasing is in line with the overall message and value of your brand, as well as really speaks to your brands representation.
  • Hashtags- Hashtags are so important and effective to use. At my current job now, whenever I post any content on Instagram, I always use as many hashtags as I can that relate to the photo or video content that I am posting. Hashtags will get your content more recognition and views from all over the world, which increases the views of your content from Instagram users. I’m curious if any of you have used hashtags in your line of work and found it to be effective or not? Please feel free to comment in the comment section below.
  • Engage with your audience- Communication is key in building your brand and audience growth. Followers love when you respond and give feedback and insight, and it also makes them feel important when you answer back efficiently. People like to get their questions answered and it is important to stay on top of this so that you don’t lose any trust or followers from your audience.
  • Use Advertising or Ads- The more you advertise and utilize ad’s, the more you are getting your social media page noticed, recognized and seen. 

These five, effective steps are key in growing your social media audience. There are many more factors to consider when growing your social media audience, however I wanted to highlight the important ones. Do you know any other key factors in growing your audience? If so, I would love to hear them. Again, feel free to comment in the comment sections below.

Here is a link that highlights 15 ways that you can up your audience game. Let me know what your thoughts are on this article and whether or not you think they highlighted the important steps.

Growing your audience takes patience, time and hard work, but if you follow the proper steps in growing your audience organically and honestly, chances are you will succeed. It is important to really take the time to know your audience thoroughly, so that you can continue to flourish and have the respect and loyalty from your followers. 

Are you looking to grow your audience and gain more followers? #audiencegrowth #morefollowers

Do you feel like you are giving your audience what they want? Is your audience growing rapidly instead of decreasing? Comment what your key effective steps are in the growth of your audience.

4 thoughts on “How To Grow Your Social Media Audience

  1. hi Kira,

    another great blog post.. thank you. Very useful tips, and I will definitely take a note of all of them, as one of the tasks I will be soon involved at my present job is help grow our social media audience.
    One of your tips really stands out for me, and this is content. Back in University, while taking Mass Comm Bachelor degree, they taught us one thing over and over again: CONTENT IS KING! And, here we are, 13 or so years later, when the media, marketing and advertising landscapes changed forever thanks to social media, content is still KING!
    I find that it’s the easiest and the hardest way to attract followers…. why? It is easiest, because once you have that content that resonates with everyone and it creates buzz constantly in the on-line space, then you are all set! Coming up with that content though is not that easy…

    Anyhow, thanks again for sharing! Very helpful blog!


    • Hello,

      Thank you so much! I’m so glad content stood out to you. I feel like content is everything in a brand. I agree with you that coming up with content is not easy. It can be difficult to figure out what you are going to post, how it’s going to look and what you are going to say. It’s all about being creative which can be challenging at times but I think I really enjoy the challenge because it pushes me to be more creative and think outside of the box. At my job now sometimes I draw a blank on content and have to take a step away and gather some inspiration.

      Thank you for your feedback!! 🙂

  2. What a great article. As a social media manager I’m always looking for new tips and tricks. Through your blog I learned several new tips like, following others to observe their #hashtag uses, good one. I’m also interested in learning more about Woobox, a Facebook app maker, that will allow one to add tabs to Facebook page for Twitter, Instagram, and Pinterest for free -BONUS. And finally the suggestion to hang out in Facebook groups is also invaluable, Thanks for your suggested links, appreciated.

    • Thank you so much! I’m so glad you enjoyed the article and learned some new tips and tricks to utilize at your job 🙂

      I have not heard of Woobox before! Are you able to tell me a little bit about that? I’m learning something new everyday!!



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