Etsy is an online shop that offers handmade, unique and charming products for consumers to shop and buy. Whether you are looking for items to fulfil your dream design space, or homemade soaps to give as a gift, or even personalized items for birthdays and baby showers, Etsy has it all. Etsy is made up of different online stores, shops and companies that you can filter through to find what it is you are looking for and let me tell you- it has something for everyone!!
Are you familiar with Etsy? If not, I highly suggest you check it out at www.etsy.com
Etsy is considered to be a B2C business, which in other words means, business to consumer. Business to consumer essentially has to do with the online financial aspect of the sale between the consumer and the business. In simpler terms, Etsy is based on online transactions only. With that being said, a shop will sell their products to its customer, which is considered a transaction between a business, and its consumers, which are the customers. In even simpler, simpler terms, as I know this can be a little confusing; the businesses that are on Etsy sell their products to its customers and are solely selling their products online through Etsy or on the internet.
This company is using social media as a platform through its Instagram, Twitter and Facebook pages which helps promote the shop thoroughly. Etsy uses social media to create a community, or in other words a marketplace made up of different vendors, that can communicate and come together to support and help one another in order to sell their products. It is brilliant invention, which is why I think Etsy has really sky rocketed because as I said earlier, it is a place where I find EVERYTHING!!
Etsy has a wonderful approach on social media and marketing and I don’t necessarily think they need to change or do anything different. The online shops help promote one another’s businesses which really gets Etsy recognition. Etsy also has a very personal feel because you get to talk back and forth with the shop owners, get immediate and quick responses, and find just about anything you are looking for. Just recently, Etsy teamed up with Ex-Bachelorette and Interior Decorator Jillian Harris to do an Etsy collaboration. It housed all of Jillian’s favourite products and shops, which was a huge advertisement for them because she has over a million followers. The quality of Etsy’s interactions are top notch and I can say this personally because I have purchased numerous items on Etsy through different shops and have always received the highest quality of customer service, quick and informative responses, and have also received my products quickly as well! believe there approach is ethical and only getting better with time!
Please feel free to comment below in the comments section, as I would love to hear your thoughts on Etsy and whether or not you think their approach is working.