This is me Khadije Taha coming back to you on my 3rd blog, today I we are going to dive in the world of makeup industry and how its becoming a deal winning industry and a source of income worldwide. Taking the Iraqi Makeup Artist, blogger whom turned out to be a businesswoman “Huda Kattan” who owns the well-known makeup brand “HudaBeauty”. Focusing on the smart strategies used by her to attract the targeted audience. She understood the game and was able to satisfy the needs of her audience.
To begin with, it’s obvious that the demographic and psychographic characteristics for her target audiences are ladies who are trendy, able to afford getting her products and interested on makeup and “beauty”. She used a very smart way to grow her audience in the west and east by sharing the makeup video tutorials of different ladies of other social media influencers applying their makeup using her own brand. I think this undergoes of sharing the customer experience. Secondly, she used the strategy of having contest for the followers where the winners could get free makeup products. And guess how those contests are done! By mentioning some other friends to follow click and chick out the product X. Another thing is that se responds to most of her audience questions and inquires, which would defiantly build a strong respectful relationship. In the middle of those commercial posts you could see the some family/personal-life related posts just to avoid being salesy.
Lastly, you may visit her on tweetdeck, and lets see if we share the same thoughts. OR if you have some other examples I would love to hear about them.