COM0011- Social Media Campaigns That Struck Gold

Hey everyone!

My name is Desiree and I’m a Marketing Coordinator for a large property management company in Ottawa, Ontario. I’m also now apparently a blogger (but bear with me- I’m new to this).

I wanted to shed some light on a couple of genius social media campaigns that have caught my eye over the past few years and why I think they are important.

The Curious Case of IHOB. I’ll admit it. This campaign both irritated me and commanded some serious admiration. In case you missed it, the classic American breakfast franchise, IHOP, claimed to be rebranding and changing their name to IHOB. They asked the public to take a crack at guessing what the new and mysterious “B” stood for. From burgers to breakfast, the social media universe was alive. More than 30,000 users responded with their guesses and their burger sales quadrupled from the year previously.

https://www.adweek.com/brand-marketing/burger-sales-quadrupled-after-ihop-became-ihob/

One great prank – what does the “B” stand for?

Of course, in the end, it was all just a giant prank, but that certainly didn’t make the level of brand exposure they received any less real. Way to go, IHOP (or IHOB…whatever your name is). You got me. Well played.

Next up – your favourite childhood dunking cookie, Oreo. This is a prime example of staying on top of your toes and maximizing your social media exposure. Brands often use major events, such as the sporting events or holidays, and develop social media campaigns around them.

During Super Bowl XXLVII, there was a blackout that lasted close to 35 minutes. Within ten minutes of that blackout, Oreo’s social media team released a simplistic ad with the catchy and all-too-fitting for the moment tagline , “You Can Still Dunk in the Dark”. Simple, effective, modern, and time-sensitive. Proof that responding to social media trends in a quick manner is essential. Had they waited even another 20 minutes, the impressiveness of the ad would have been non-existent. Simply genius. Now where can I get my hands on some Oreos to dunk?

https://www.thedrum.com/news/2016/07/10/marketing-moment-101-oreo-wins-super-bowl-dunk-dark-tweet

You can still dunk in the dark.

With all of the advancements in marketing and digital communication, it has never been more important to stay up-to-date on current communication trends. What social media campaigns/advertisements (good or bad) that have caught your eye? Leave your responses in the comments below!

2 thoughts on “COM0011- Social Media Campaigns That Struck Gold

  1. Hi Desiree, I am also new to this but know that you are doing a great job 🙂 I really like the Ihop example that you used. Their giant prank definitely had their consumers intrigued and wanting to know more seeing as they had 30,000 responders as you stated. That is crazy! Talk about creating some buzz!! I think this was a great example that you used.

    Great blog post!
    -Kira

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.