COM0015 – Blog#1: What’s in Your Toolbox?

What's in your tool box_                                                                                   *image from Stocksnap.io edited in Canva

My husband’s toolbox is jammed packed with hand me down favourite tools along with a few shiny new ones. He has them all crammed into their own spot in his toolbox. If you borrow one you need to put it back in the exact same spot or the lid won’t close! He has the appropriate tool for any fix-it situation.

My daughter just moved into a new apartment and she has a mix-matched screwdriver set along with a few dollar store additions. There have been situations where she needs a tool that she does not have in which she has tried to use one that isn’t quite right. This only leads to frustration, wasted time a job half-finished.

If I apply the analogy of my family’s toolboxes to my social media toolbox, mine is a small toolbox filled with a few trusty beginner tools and a few shiny new ones I haven’t quite mastered what they are used for!

My favorite social media monitoring tools.

Each day when I open my work email, I peruse through my Google and Talkwalker alerts for the day. I have established alerts for our business as well as keywords for our industry and our local geographic area. This is one of my favourite tools for monitoring mentions of our business along with keeping up with new and exciting developments in our industry and our local community.

Another way that I keep up on the latest is through Facebook insights, the Watch pages feature. I follow some of the top dental peeps in the industry as well as dental organizations that promote and educate our philosophy of preventive dentistry. The watch pages feature allows me to see their top posts that are getting engagement. This helps me to research and promote what people are interested in as well as gives me new ideas on how to present topics in an interesting and engaging way.

How I keep up with the news.

My husband is a news junkie. I am not. For better or for worse I usually get my news through my Facebook feed. I don’t follow any news pages other than the local radio and newspaper pages. However, I have very active friends who usually post all the latest news to their feeds. Between Facebook and my husband, I am up on all the latest!

I know that there are shinier new social monitoring and listening tools out there. But for this beginner, I find these easy to navigate and accurate! What are some listening and monitoring tools that you find accurate and easy to use?

 

facbookWhat’s in Your Tool Box? My Favourite Social Media Monitoring Tools.  http://bit.ly/Toolboxblog

twitter-1What’s in Your Tool Box? My Favourite Social Media Monitoring Tools.  #toptips #socialmediamonitoring  http://bit.ly/Toolboxblog

 

 

3 thoughts on “COM0015 – Blog#1: What’s in Your Toolbox?

  1. Thanks for the tip on Talkwalker. I’ve never heard of it. Getting news through Facebook makes sense to me. If it’s where you are, it’s where the news should be. Most news channels have facebook pages you can easily subscribe to. I’d be curious to know how the major news outlets distribute content on Social Media. Is CBC sharing identical content on Twitter, Facebook and RSS?

  2. Thanks for posting, it was a nice read! When you stated, “If you borrow one you need to put it back in the exact same spot or the lid won’t close! He has the appropriate tool for any fix-it situation.”, I immediately thought of my father (TOOLS FOR EVERYTHING) haha. I love your analogy with your daughter because I can strongly relate, tinkering with tools in the online /offline world and trying to get them to fit into spots they aren’t meant for. I find that a lot of people who are looking for software for any unfamiliar industry can struggle with finding the right cocktail for them.

    “What are some listening and monitoring tools that you find accurate and easy to use?”

    1) http://socialmention.com/ (real-time social media search and analysis) aka Find Mentions

    My other useful tools:

    2) https://ritetag.com/best-hashtags-for/dental (Trending hashtags: I searched “dental” for you specifically) to find the best hashtags to attach to posts for high audience engagement
    3) https://mashable.com/ (Global, news platform) —- I found a blog that would be possibly appropriate for your niche: https://mashable.com/shopping/amazon-prime-day-2019-oral-b-8000/
    Hope they help, thanks again for the read 🙂

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