COM0015 – Blog Post #4 – Out of the Box

I have said it many times throughout the course and used it as an example multiple times throughout my assignment and here I am using the same example. One of the most interested applications in online marketing and social media to me is still the influencer.

two women taking photo

Photo by rawpixel.com on Pexels.com

Who would have thought that it would be so simple to just post online and then you can become famous and pay all your bills? While it may not be that easy it’s still something that has totally changed the way that markers look at things. Becoming a social influencer is considered a full-time job now and people look to those with a following to help sell their products and ideas.

This great article I found (which I have listed below) has some incredible facts on how much influencers having really influenced the youth of today. For example – 70% of teens trust influencers more than celebrities. These are huge numbers! When I talk to my 12-year-old nephew about products and music for example he is always telling me about a YouTube blogger, some of them as young as eight years old. I find it incredible that a 12-year-old is even watching videos created by an eight-year-old but that just shows you how much things have changed.

One of my biggest questions about the shift in marketing is how are traditional marketing courses changing?

man in black and white polo shirt beside writing board

Photo by Pixabay on Pexels.com

Are students learning about this and how to find the next influencer or negotiate a deal with them? I think an entire realm has opened that really needs to be explored in order to give people the edge in this new marketing world!

 

 

Here is that article I mention above!

https://digitalmarketinginstitute.com/en-ca/blog/20-influencer-marketing-statistics-that-will-surprise-you

One thought on “COM0015 – Blog Post #4 – Out of the Box

  1. I work with teens everyday, youth actually from the ages of 12 & up. It amazes me what they watch on videos. Every week, they are showing me another video and tell me to watch a particular influencer. Some are very well done and I can believe what you say – they can be making a life for themselves doing this. It makes me wonder, though, how sustainable that career will be and what other life skills are they learning, in case the sponsors or followers go on to the next craze or influencer? Food for thought.
    I did check the one that you recommended though.

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