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Communication is all about reaching your audience. It starts with listening and evolves into finding your voice and how you want to tell your story. Storytelling is a method of communication that dates all the way back to primitive times. Storytelling is an art. It keeps evolving over the years to include technology, and better ways to tell a story. With the age of the internet, it takes communication, and storytelling, to a whole new level.
Storytelling is universal. It is a clear method of communication that is easy for anyone to understand. For this reason, storytelling should be the basis of any on line communication. Your blog, your Facebook post, and your personal website should all tell a story. Without a story, your content becomes boring and flat. It is unlikely to strike a connection with your reader.
I am an author. I want to tell great stories that captivate and entertain my readers. What I have learned in this course is that everything I write needs to be in the same way. Every time I write a blog post, Facebook post, or Instagram post, I am telling a story. I am communicating who I am, and what I am all about. Communicating with my own authentic voice in a way that captivates my reader is the ultimate goal for me