Saje Wellness – Helping you feel better, naturally! I was drawn to Saje as I have always found that I can go to their social accounts to get information on a product that could help an issue I am having. I am not overly “granola” as some call it, but I do always try to use natural products when and where I can. Since this seems to be a new trend, I think that Sage has really pushed their online presence and have become extremely interactive on all their social accounts.
For example, they are consistently engaging with their customers on all platforms. When someone responds to a post about liking their product, they thank them. They are always engaging and offering more information about their current products of trying to help consumers find a product that is right for them. This is extremely convenient as it’s like having a personal shopping experience. They have made it so that you do not have to go to their store to ask questions about their products.
Once joining their mailing list, you receive emails about promos, in-store events and product launches. As an example, during Thanksgiving weekend they had free shipping available on all order. They also make sure to post this on their social media pages.
Their blog offers different types of tips that can relate to different types of people. For example, some of their current headlines are – What to expect when expecting, the dirty of cleaning products, and Let’s talk about air quality. Each one of these concerns can hit multiple people which allows their products to access a larger group. Saje has done a great job in covering multiple areas of social media and are always active in communicating with their customers.
A brand that is lacking in social media strategy in my opinion is Snapchat. I personally do not like the app and find it difficult and pointless to use but I might not be the only one. In 2018 Kylee Jenner tweeted “Does anyone open snapchat anymore?” which reportedly cost the company $1.8 million dollars with a bunch of celebrities dropping off the platform shortly after.
An even bigger fail was when they tried to implement a “Would you rather” game and used Chris Brown’s domestic violence against Rihanna as an example – FACE PALM! This brand needs to stop talking about ways their app is great and start showing people. Advertising on other social media platforms even.
Since Instagram stories seem to be one of the biggest things now a partnership between the two might be a good idea to get snapchat back in the daily usage of millennials. Incorporating new and exciting filters and should I even say having the option to save the videos? This brand really needs to develop and evolve with social media instead of staying stuck in the rut. Will they end up being the new Vine?