Why Social Media Is Addictive


When you are taking a crossroad, it is not uncommon to see people walking with their heads bowed down, staring at their phones. A new research led by Nielsen suggests that we are spending more time on social media than ever before, upwards 11 hours per day watching, reading, listening to or simply interacting with media. That is up from nine hours, 32 minutes just four years ago.

In another study, it was found that people find it easier to resist alcohol and cigarettes than social media. But is social media so addictive?

Social validation is important. An Instagram Like is a social signal; the same way people acknowledge you with a nod on the street. Companies know that and they design their apps to be deliberately addictive to users.  

Companies have built features into their apps that manipulate our brain chemistry. These tricks are borrowed from slot machines and casinos. For example, every time someone likes your picture on Instagram, you instantly receive a push notification, which prompts you to open Instagram to see who it is. Moreover, if you are scrolling on Facebook, the automatically refreshes and loads new content. If you don’t give your brain time to adjust, you can easily lose track of time and keep scrolling.

Social media companies such as Facebook claims its goal is to connect people, but it seems like their purpose is a double-edge sword. Instagram has gotten ride of its likes count and it is a step in the right direction.

What more do you think social media apps can do to curb social media addiction?


What Makes Social Media So Addictive? Retrieved from http://blog.hellosocial.com.au/blog/why-is-social-media-addictive

People spend most of their waking hours staring at sreens Retrieved from https://www.marketwatch.com/story/people-are-spending-most-of-their-waking-hours-staring-at-screens-2018-08-01

Twitter is harder to resist than cigarettes and alcohol, study finds Retrieved from https://www.theguardian.com/technology/2012/feb/03/twitter-resist-cigarettes-alcohol-study

FACEBOOK: Did you know we spend more than 11 hours on social media? Find out why social media is addictive by reading new my article. https://bit.ly/2LffqzR

TWITTER: Why Social Media Is Addictive https://bit.ly/2LffqzR #socialmediaddiction #fomo #socialmedia

One thought on “Why Social Media Is Addictive

  1. I don’t think that social media apps want to curb addiction. I think they are intentionally building in features to keep daily use high and important to its users. Comparing usage to a slot machine is appropriate, as they both can make people stay engaged long beyond what is healthy for them.

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