Social Advertising is advertising on social media platforms such as Facebook, Instagram or leveraging social relationships and social networks to promote a product/service and reach out to its target audience.
Many articles at this time are referring to the decline in Facebook users, but this dropping trend has been incremental, and the increase in use of Instagram, their sister company, has more than made up the difference in the slight decline. Even with this decline, Facebook still is the dominant social media platform, in terms of number of users across age categories.
Why advertise on Social Media?
- Your customers are already there. Go where you can speak directly to your current and potential customers
- Social selling allows you to build and maintain relationships with your client base before and after they purchase from you.
- Advertising on social media has a low entry price level with campaigns that are customizable to every budget
- The audience targeting possibilities are endless. Choose who sees your ad by gender, location, interests, age, language spoken and more.
- Customers prefer to be able to message businesses today and social advertising allows them to message you directly, at any time that is convenient for them.
One feature that is appealing is Facebook’s “lookalike audiences” Which allows you to market directly to people who share many features of the people who already buy from you. This is a great way to reach out to the people most likely to want to do business with you.
Facebook as well offers several ad support tools and tutorials to help you get started in social selling. If you are looking for inspiration and some short educational videos to begin with social advertising, I highly recommend Facebook blueprint. Another great starting point is the Advertising Best Practices Facebook Group.
Have you advertised your business on Facebook, Instagram or any other social media platforms? Do you appreciate it when you see sponsored posts or ads from local businesses or products you are interested in? Looking forward to hearing from you in the comments.
Facebook: Read more about growing your business with Social advertising here http://bit.ly/2XjlCNA
Twitter: Growing your business through Social Advertising #socialmedia #socialadvertising #facebook #blog http://bit.ly/2XjlCNA
Barysevich, Aleh (2019, June 8) 5 Data-Backed Social Media Trends Retrieved from: https://www.socialmediatoday.com/news/5-data-backed-social-media-trends-for-2019-infographic/556312/
Social Advertising, Retrieved from: https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11500-social-advertising.html