A year ago, I was a teacher’s assistant at a French-language high school in Toronto. I once asked my students what they wanted to be when they grew up and I was astounded to find out that many of them aspired to become YouTubers and vloggers. Gone are the days when children dreamed of becoming doctors and lawyers. In fact, a study revealed that more than 75 percent of children dream of making it big online and the trend suggests that YouTubing and vlogging can be very lucrative careers.
Many adults are afraid to jump on the vlogging bandwagon because they feel they are not hip and tech savvy enough for the cool careers of the 21st century. But let me put your mind at ease: it doesn’t take a rocket scientist to start vlogging. Toronto native, Lillly Singh, reportedly earned $10.5 M in 2017 and recently got her own TV show. She never thought she would find success online. After all, she began making videos as a way to deal with her depression.
Here are five tips that will help you become a rock star vlogger in no time!
1. Invest in the right vlogging equipment
Cameras are expensive, but they are worth the investment if you want your content to engage people. If you don’t like watching low-resolution videos, why should you expect your viewers to? If your videos are in HD, it will be easier to build a relationship with your vlog audience and a community around your channel. If you’re just getting started, start playing around with your smartphone or GoPro to shoot quality content.
2. Set up your YouTube/vlog channel
Now that you are comfortable shooting videos, you need to create a channel so you can start vlogging! Also make sure to customize your “About Me” section. In this section, make sure to list contact details so that users can reached out to you professionally. This will also check out Google and YouTube’s algorithms and give you more exposure online. You can also customize additional features such as your cover picture, profile picture, and adding your other social media handlers, etc.
3. Pick a theme
Pick a subject matter that you have a genuine interest in and can speak about with confidence. Now is also the time to start following some successful vloggers. Pick a few vloggers that you like and start spending a few hours a week studying their vlogging style. You don’t want to completely copy them, but get a look at what makes them unique and use them for inspiration! For example, if you are a dermatologist by trade, you can check out Dr. Dray’s channel. She’s the perfect example of someone who is monetizing her medical knowledge online.
4. Wash, rinse, repeat!
OK, so you have invested in the right equipment, created a channel, selected a theme and learned a few tricks from some of your favorite vloggers. It is now time to get your feet wet! Practice makes perfect! So get in front of the camera and exercise those facial muscles until being in front of the camera feels natural to you. At this stage, it is also important to learn to edit your videos. Then you can start recording and posting your vlogs!
5. Promote your videos on social media
if you thought creating content for your channel was the hard part of becoming a rock start vlogger, hold your horses! The hard part comes when you are competing against all the vloggers from across the world for viewers. To compete, you have to promote your content on other social media channels, such as Instagram, Facebook and Twitter for increased exposure. Check out this article from Hootsuite: 23 Smart Ways to Promote Your Youtube Channel.
If you are a vlogger and have additional tips that you’d like to share with beginner vloggers, let us know in the comments below!
Moreau, Elise. How to Start Vlogging on Youtube. Retrieved from https://www.lifewire.com/how-to-start-vlogging-on-youtube-3486164
Forget being a nurse or doctor, three quarters of today’s children would rather be YouTubers and vloggers. DailyMail. Retrieved from https://www.dailymail.co.uk/news/article-4532266/75-cent-children-want-YouTubers-vloggers.html
Lilly Singh. Wikipedia.org. Retrieved from https://en.wikipedia.org/wiki/Lilly_Singh
23 Smart Ways to Promote Your YouTube Channel. Hootsuite. Retrieved from https://blog.hootsuite.com/how-to-promote-your-youtube-channel/
Facebook: Jealous about your neighbour who is making bank vlogging? Here are five tips that will put you on the same path: https://bit.ly/317Nbsf
Twitter: 5 tips that will get you vlogging in no time! #vlogging https://bit.ly/317Nbsf