Social Media and The Insta-Traveller

Balcony view at Outrigger Reef
Waikiki Beach
Christine Harper / Flickr

Scrolling through Chris Burkard’s awe inspiring instagram feed has me ready to pack my bags in search of a pristine glacial lake, a rolling wave, or a sunrise over the peak of a mountaintop. With over 3 million followers on his Instagram, it’s clear that I’m not alone in my Burkard fandom. Instagram (and other social media sites) are changing the way people travel by being a source of inspiration, information, as well as a creative outlet to share their travelling experiences with others.

The Insta-Influence – Digital Research

The link to mobile use and travel starts well before the booking process even begins. Users are logging into social media sites like Instagram to get inspiration on where to go, and what to do when they get there. 1/3 of US travellers currently look to social media when considering a trip, and 40% of travellers in the UK take into consideration how “instagrammable” a potential getaway is. 80% of all instagram users are outside of the US, which highlights the global reach that the tourism industry has via the social media site.

The Insta-Vacation – Digital Postcards

Some vacations have users logging off of their mobile devices, but many are choosing to stay connected to share their experiences with others. Up to 90% of young travellers share their photos on social media while on vacation! 

The Insta-Recap – Digital Memories

When the vacation ends, the digital memories live on. The photos shared on Instagram are an endless stream of content that helps shape and influence future travel for not only themselves, but for the other 500 million daily instagram users.

How does social media inspire your travels?

When you travel, do you stay connected, or do you prefer to log off? I have definitely used Instagram and other social media sites for trip planning, and I enjoy a healthy balance of being both logged in/logged off. One thing I would never travel without is my camera, so my logged off memories can always be shared at a later time. 

Social Media Blog Promo Example (Facebook/Twitter)

References

Chris Burkard. Lake Moraine. Instagram, August 19, 2016, http://www.instagram.com/p/BJTVO1cApIM.

Gigante, Michael Del. “Vacationing the Social Media Way [Infographic].” MDG Advertising, 28 Sept. 2018, http://www.mdgadvertising.com/marketing-insights/infographics/vacationing-the-social-media-way-infographic/.

“How Instagram Has Taken Over Tourism Marketing.” The Pixlee Blog, 2 May 2017, http://www.pixlee.com/blog/how-instagram-has-taken-over-tourism-marketing/. 

Salman.aslam.mughal. “• Instagram by the Numbers (2019): Stats, Demographics & Fun Facts.” • Instagram by the Numbers (2019): Stats, Demographics & Fun Facts, 6 Jan. 2019, http://www.omnicoreagency.com/instagram-statistics/. 

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