Linked In is one of the social media platforms I feel like, as a small business owner. I should be a part of but I know I’m not using it to its full potential. Does this sound familiar to you?
I have photographed hundreds of people’s LinkedIn profiles; it would make me a hypocrite to not participate on the platform right? Every time I sign on though, I have 14 new connection requests from people in India who I have, if you can believe it, never done business with!
Business owners I’ve never heard of slide into my messages with “Hi Melanie, try our service” and it has deterred me from actually using the platform to its fullest so I have consulted with Forbes.com on their tips for how to get the most out of LinkedIn. While Linked In offers a few consistent deterrants I could do without, it also offers up a plethora of functions you (and I) can take advantage of as a business owning, connection building, job seeker.
Who is Linked In for?
Best known for those looking for jobs, those looking for employees, business to business marketers and small business owners; meaning pretty much everyone can take advantage of LinkedIn and it’s free. It’s a popular place to post a resume, browse qualified candidates, create meaningful business relationships and build trust by receiving reviews called “recommendations” from colleagues who you have worked with in the past. With a very short term time investment you can set up a beautiful page with images, accomplishments and details of your work history that is easily searchable and shareable.
“40% of monthly active users use LinkedIn daily. Of those using the platform monthly, up to 40% are accessing it on a daily basis. If that is the case, that’s over 100 million professionals you could be targeting every single day. To make that even more excited, LinkedIn users typically use the platform to find relevant content, meaning they’ll be much more willing to check out what you’re sharing.” – OmniCore Agency
Are you looking to get your content in front of people who want to see it?
Whether you’re trying to sell a marketing course, a service or drive readership up to increase visibility, consider publishing an article to your LinkedIn page.
“Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users.” – Foundation Inc
Here are 10 amazing tips for a better Linked In profile, in a handy infographic:
Inconclusion, it’s a great tool if you want to search business content, find or be found for job opportunities, participate in B2B marketing, or you’re a photographer and you’re thankful such a platform exists to keep you in business!
My question to you; do you use the platform and what are your top tips for getting the most out of it?
FB: Linked In is the most used social media platform of Fortune 500 companies; are you there too?
Top tips for maximizing its potential
Twitter: Linked In; how to find more than just a job. https://bit.ly/2KFJs15