Hi, my name is Mel and I’m an Instagram addict.
Let me start off by saying, I’m truly fascinated by Instagram right now. I find I check it on average 15 times a day (for the 3 divisions of my business that all have separate accounts).
Every time I log in I have comments on my carefully curated posted images, private messages in response to my behind the scenes Instagram stories and I can target which type of information I want to see easily with hashtags.
This social media platform has seen so much growth each year since its release in 2010 and continued success with adding new features such as: Instagram Stories, Instagram Live and, most recently, full frame 10 minute vertical videos with IG TV.
A little backstory
Instagram describes itself as “A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family”
In 2013, Facebook (who also owns Instagram) attempted to purchase Snapchat for 3 billion dollars cash but their offer was rejected. This prompted them to implement their own ‘instagram stories’, a series of short clips and images lasting just 24 hours online that appealed to the younger demographic.
The Instagram platform has over 1 Billion users which can be beneficial for keeping in touch with friends and family or for reaching your target market in business.
3 easy tips you can try right now
Although the algorithm is constantly changing, here are a couple tips to get more engagement today
Use instagram stories. The more a person views your stories, the more they show up at the beginning of their feed. If you sell products, when you have 10 000 followers you’ll be able to add ‘buy now’ links to your story, this visibility and ease?? can be very beneficial. Even if you sell services and have less than 10’000 followers, it’s amazing to stay top of mind. I love when my clients message me to interact about what I’ve posted in my story. This helps build a friendship
Everything you could need to know about stories in the article by Later, here https://later.com/blog/instagram-stories-for-business/
Try analytics to measure success and target when and what to post. If you don’t have the analytics that come with a business account, you can manually go back and see which images got the most ‘likes’ so you know which content appeals most to your audience.
As well, apps like When To Post (https://www.appannie.com/en/apps/ios/app/whentogram-best-time-to-post/#), can help you
Respond to comments within 1 hour after they’re posted. The more engagement on your posts, the more Instagram thinks you’re a valid account and you may even be featured on the ‘explore’ page where even more people will find your content.
With so much of the 18-44 year old demographic choosing to spend their time on Instagram, businesses have even more opportunities to target their ideal clients with a modern platform that feels more organic and in the moment.
What’s one thing you love about Instagram and why? Please tell me I’m not alone!
Local Talks Ottawa, Personal Branding Discussion, March 26th, 2019 (@LVD media, @LittleMissOttawa)
Forbes Magazine, https://www.forbes.com/sites/jeffbercovici/2013/11/13/facebook-wouldve-bought-snapchat-for-3-billion-in-cash-heres-why/#450cfaf243de
Are you using Instagram to its fullest potential? 3 easy tips you can implement right now for greater engagement. https://bit.ly/2Fz7yon
3 easy tips to apply right now for Instagram success https://bit.ly/2Fz7y #instagram #socialmediamarketing