COM0011: Using images in your social media posts, 3 easy steps

Importance of imagery on social media

Let me ask you, when scrolling through your Facebook feed, how often do you stop to read a lengthy block of text? I can tell you my answer, and it’s ‘hardly ever’
In addition to that, unless you’ve read through that text, you’re not going to get the message let alone stop scrolling and ‘like’ it which would provide organic engagement.

Now let me ask you, how many times have you scrolled through your Instagram and saw a stunning image and ‘liked’ it without reading the text? For me, it’s all the time.
The value of images is so important for story telling and engagement on today’s social media channels.

According to HubSpot, a well recognized inbound marketing platform,
“Photos on Facebook pages received 53% more likes than the average post.
Photo posts attracted 104% more comments than the average post”
facebook-engagement-metrics-hubspot-resized-600
Above graphic courtesy of Hubspot.com

Where can you find images for your social media?

1. Try out a royalty free stock agency
Stock photography/vector sites’ accessibility and affordability have increased dramatically even over the past 10 years thanks to digital cameras and the amount of contributors.
Here are a couple I personally recommend from free to less than $1 per image:

Creative Commons
With 1 billion works and counting you’re bound to find exactly what you need to deliver your message. Always remember to credit the creator of the image.

Dreamstime
98 million royalty stock free images available; there is a free content section and a paid one as well.
Even Narcity Canada is using Dreamstime images for their social media posts!

Shutterstock
200+ million images available, from pay as your go to subscription or try the free image of the week
merry christmas

2. Make your own content: stage a photoshoot
Photograph your neon open sign to advertise your Spring hours or style a ‘Thank You’ card to accompany a personal shout out to your followers for following along.
The camera quality at our finger tips is crazy.
thank-you-card-18531979

3. Leave it to the pros
Lifestyle/branding photography is huge right now. Consider spending a couple hundred dollars on a customized professional session to show off you and your business; in your work space or on location.
Images can include your products, headshots, or environmental shots of you working that will be eye catching and can be used to promote any of your services or make an announcement. Customers love to do business with people they can see so get in front of the lens.
1 satin-and-snow-brand-photography 2Bonus tip:
Only use relevant images to the topic you’re writing or posting about.

Add images to your posts and see the difference in your online reach!

How have images improved your social media experience? (Either as a business or a consumer)
Leave a comment below to join the conversation

 

 

Facebook:
The importance of images on your social media; 3 tips to include photos on your feed for 100% more engagement: https://bit.ly/2FeQnbu

Twitter:
3 easy tips for including images in your #socialmedia will have you questioning why you haven’t started yet: https://bit.ly/2FeQnbu

3 thoughts on “COM0011: Using images in your social media posts, 3 easy steps

  1. Oh I am so glad I’m not the only one who avoids wordy posts. Give me graphics and pictures any day! The resources you have listed are great. I will be bookmarking many of them for future use. Very useful article! Thanks!

  2. With platforms like Snapchat and Instagram taking over, a post like this is super helpful. Even if you ignore the stats, it’s clear that image based platforms are more important for people now. Plus taking pictures is easy and fun! Like you say we have what we need right at our fingertips and we all get to enjoy being amateur photographers.

    P.S. I love that you added bonus tips!

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