COM0015 – Blog 4: Out of the Box

The world of social media and digital marketing is vast and ever-changing. What was used several years ago can easily become outdated and replaced by alternative software. 

Some of the new applications that I have discovered in my social media journey and that I use regularly include: 

Follow Track

This is a free app that connects to your Instagram in order to provide you basic analytics of your account. It keeps track of your followers, who you are following, users not following you back, users you yourself are not following back, new followers, and followers who have unfollowed you. 

It also shows you how many posts you have, comments on your posts, amount of videos you have, average views per video, new followers amount per day, total likes, and average amount of likes per photo.

I mainly like to use this app to see who unfollows me after I have followed them, as many accounts are bots or just follow to get follows but will then leave your account shortly after.

track crazy

Analytics details

Preview

Another app I have discovered is Preview. This app is for Instagram and acts as a template for your images that you want to post.

Having a template is a good idea so that you can make sure your posts are cohesive and tell a particular story in presentation. 

For instance, here is a sneak peak at some posts I have been planning from my travels that have been edited to have a similar colour scheme and aesthetic.

blue crazy

My setup not yet published

PS Express

Following the Instagram theme, I have also been using PS Express to edit my photos from my phone. It’s a free app that acts as a limited photoshop.

With it, I have been able to change the colour of my photos to a more purple hue, as well as erase people and blemishes out of the background.

This is also where it’s important and healthy to remember that most of Instagram is curated—I see it as more of an art form than true to reality. 

MockuPhone

Another new trend that I have seen in online advertising is putting your own image into the template of a phone or laptop. Essentially, this is presenting your information in a more technologically advanced way.

I have seen this from digital portfolios to hard-copy marketing pamphlets in order to make your presentation more neat and streamlined. 

insta iphone8

My Instagram through MockuPhone

Overall, these applications have been useful in my own endeavours in improving my Instagram account as well as learning new ways of presenting information. Keeping up with new technology is important to stay relevant and look professional across social media platforms.

What other applications do you think are upcoming in social media and online marketing? Let me know down below!

 

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