This course has been incredibly helpful when it comes to concepts and the importance of storytelling when it comes to standing out and engaging readers through social media. My favorite concept that I have learned is inverted pyramid writing, this concept was completely lost on me at the start of the course. I for some strange reason always had the idea that you need to save the best for last and would always keep the interesting or important content until the end of my post/video. After reading and practicing the concept it made me realize how true and effective it is. I also started to realize how much and how often it worked on me while looking through social media, it entices you to keep reading rather than losing or never getting your attention in the first place. The other thing that I already knew to a degree but learnt a lot more throughout the course is the importance of studying and learning who your audience is in order to better communicate with them and gain more viewers of similar interests.
Overall this course has been very insightful and has benefited me and my story telling in many ways and I will continue to use these strategies as I go on.