COM0014 Digital Communication – Personal Branding

What sets me apart from my competitors?

Personal branding has become muddled with others trying to copy others style, personality traits and views. In this climate, differentiating yourself is more difficult than ever and that is why I believe I possess certain characteristics and qualities that set me apart from most. In general, I do not buy into designer clothing and often wear clothes with no logo. Too often we are seeing people wear the same logo as what is currently popular and this in turn makes them blend in instead of stand out. Another characteristics that sets me apart from my competitors is my authenticity. Whether it be expressing political views, stating my point of view on a project at work or having an argument with friends, my authenticity sets me apart and earns me respect ultimately. Further, I believe that one of my best qualities that enhances my personal branding and sets me apart from competitors is my ability to use humour online. On Twitter I often receive praise for my wittiness and ability to think on the spot using humour. This helps create your unique identity online and creates a sense of uniqueness when branding yourself on social media.

Stand Out at whatever cost

What have you done lately to stand out?

When reflecting on things I’ve done lately to stand out, what seems to resonate most is my confidence at work wearing a suit. Given I work in an executive office filled with senior managers, I tend to feel left out being a younger looking student. I decided to invest in a nice, reasonably priced navy suit and brown dress shoes to match. This earned me lots of compliments and made my confidence skyrocket. As many say, “Don’t dress for the job you have, dress for the job you want”. This was a bold move and quite a drastic shift in attire when compared with my usual sweaters and dress shirts, however it has warranted a better sense of personal branding and was well worth the money.

The Legend Himself

What would your colleagues say is your best trait?

After contemplating this question for several minutes, I believe that what sets me apart from others and is valued by my colleagues is my ability to analyze effectively. My manager often runs presentations by me first as well as briefing notes, and I am able to quickly see errors whether it be typos, structure or anything that might be perceived negatively. Analytical skills and attention to detail are such valuable traits to possess in the workforce and for this reason I believe they would value this trait most about me.

Analytics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.