COMM0014 Digital Communication – B2C Study Silk + Snow

Silk and Snow logo

After squandering through various online stores and in-person mattress retailers, I finally came across Silk + Snow, a Canadian brand who sells mattresses for a fair price. With the “Bed In a Box” trend becoming increasingly popular, there has been a surge in competition for those who compete to have the best quality and prices in the industry. Silk + Snow is a B2C company that engages on social media and relies heavily on online advertising to promote and sell their products. Using a wonderful website and a variety of social media platforms, which include Facebook and Instagram, they are effectively able to capture interested buyers and promote products to a vast market online.

Above is a screenshot from Silk + Snow Instagram page, where they use an adorable golden retriever to show how compact the Bed In A Box style mattresses are. With the younger generation being infatuated with social media, the marketability of a compact, quality product that can be mailed to your front door has large appeal. The King-Size version of these beds retail for slightly over 1000$, which compared to the in-store options is an absolute steal! This B2C company proves that versatility, impressive site design and appeal via social media are all key elements of success. Take a look for yourself to see the incredible graphic design and interface that Silk and Snow uses.

Being transparent about your reviews is essential in this day and age. While the Facebook site for Silk + Snow doesn’t have a perfect 5 star rating, they do have many such as the one linked above. By not buying reviews or deleting poor ones, you demonstrate as a company that honesty matters, which can go a long ways with. B2C company. Buying a mattress is a big investment, with many people splurging s much as 5000$ to ensure they have a good night’s sleep. This Canadian company proves that their honesty, ethics, quality of products and reliance on social media to effectively brand and sell their products sets them apart from their competitors. After just spending 1100$ myself on a Silk + Snow, I feel confident recommending them to others and see lots of value in this rising Canadian brand!

Silk + Snow Mattress

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