For my target audience I have chosen to do it on snowboarders as that is definitely one of my biggest hobbies, below are the results that I was able to find.
The biggest age group with the most snowboarders is between the ages of 12-17 and the second biggest age group is 65+ which I found pretty shocking while doing my research. The gender gap for snowboarding in 2015 was 61% male and 39% female. It was found in 2015 that 70.9% of snowboarders speak English while as home, 18.8% speak French while at home, and 10.3 % spoke other languages.
In 2015 it was found that the large majority of snowboarder household incomes are over $100k a year, and that 75.7% of all snowboarders have annual household incomes over $50k. It was also found that the large majority of snowboarders work full time vs part time.
Some ways that I think would be really good at connecting with these people would be online adds, commercials etc. because even though it might sound stereotypical, since most of them are making a good amount of money they are likely to spend a lot of time connected on the internet. I would definitely need to look more into location of where these people live and possibilities of attracting new comers.