The key to excellent storytelling is clear and concise language. Authors construct straightforward sentences with active voice and use the inverted pyramid scheme to grab the reader’s attention. They also consider the interaction they want to have with their audience and how they will engage their readers.
As stated in this week’s readings the attention span of the average reader is waning. This leads to more inspectional reading with skimming, and superficial reading becoming more common. Brian Clark describes the four methods for reading and understanding text as elementary, inspectional, analytuval, and syntopical.
Grammar and spelling play a major role in making sure a blog, or social media post is considered professional and worth reading. Common grammar mistakes should be avoided and rereading and editing everything is key. It is also important to consider what action you want your audience to take and make that action as easy as possible. Creating sharable links is very important. One of the websites I like to use to create links is bitly which creates smaller and more manageable links for websites like Twitter.
The other major take away from this week’s lesson is not to “bury the lead”. In other words make sure that the opening paragraph of a blog or article has the most important information with details and context in the following paragraphs.